Looking back at the home appliance market in the first half of the year, the new products are numerous, and all kinds of promotional promotions are even more so that consumers are overwhelmed. Suning, Xiaomi, Leshi, and Hisense’s “Tear the X War†made the heat even more so, and Changhong was a variety of marketing offensives, squeezing Jingdong into a “headline†position.
With the approaching of the “8.18†E-Commerce Festival, channel providers have begun to hurry up: Jingdong’s “8·15†business warfare, which was repeated by three million years ago under the jurisdiction of Milk Tea sister; Gome Online is still on “priceâ€. Killing the bleeding road; just handing over Ali's Suning Yun's "homework" to do more, Huh Hui, Shuapai, "Aladdin" plan ... ... seems to be forced to peer on the road. However, the “City will play†is not just a big channel. This time, Changhong has taken the lead in launching home appliance brands in the second half of the year and is about to hold “Super League In-House Purchase Association†on August 21-23, which lasts for five years. The in-app purchase model not only triggers an upsurge in buying, but at the same time, the real discounts and conveniences greatly plunged Jingdong’s 6.18.
In-house purchase alliances are eye-catching and favoring the phalanx and saying good "golden nine silver ten"?
As we all know, in previous years, “Jin nine silver and ten†is usually the home appliance market in the second half of the hot season, and this year, with Changhong’s “super league in-app purchases†held, in the second half of the appliance business war is expected to start in advance, it can be said that the speed of Changhong stealing the mirror will not lose Ning Zetao. Of course, Xiaobian made Changhong such a comment that it seems to be unfair to other home appliance brands, but people’s “headline†is also based on word of mouth. Why do you say that?
First of all, the annual “Super In-house Purchase Club†is the annual flagship event of the Changhong Group and has been successfully held for four times. This kind of sales method for employees of the unit or the unit of the Union unit, with the nature of unit welfare benefits, not only helps Changhong Lianchuang sales achievements, and constantly refresh sales records, at the same time, with each extension of the time of the internal purchase meeting, geographical radiation range With the expansion, the increase of generalized populations, and the addition of more flagship products, Changhong Super Intranet will allow the original purpose of the activities of the benefit society to be passed down and become a brand event with social influence in the industry.
In this regard, Changhong's "Super In-house Purchase Club" is not a bit like Jingdong's "6.18 E-commerce Festival"? The difference is that compared to “made out†and “played badly†6.18, the core demands of super-in-app purchases such as “cost-dilutive, easy-to-purchase, full-category, guaranteed service, and special-purpose source†are added. The brand concept of “gratitude for society†seems to make Changhong’s unique annual feast even more “tallâ€, as described by Mr. Jin’s words... it is “perfectâ€!
Secondly, according to the person in charge of Changhong, the time for annual purchases is usually set at the beginning of September. In order to avoid a “collision†with the parade marking the 70th anniversary of the victory of the Anti-Japanese War on September 3, Changhong deliberately advances the time for Super In-house purchases. To August 21-23. In addition, in order to return to the "early heart" of the grateful employees, this super-inner shopping club will also narrow the range of beneficiaries. Such a low-key, or let everyone "create", Xiao Bian can only say for Changhong "strange me slightly"?
The in-app purchase main product CHiQ TV helps you to screen the parade
Perhaps, netizens who like to put the crowd to the end must vomit at this time: If you say so much, the price and product that people are most concerned about are not. So, Xiao Bian this embodiment of the "Sister of Truth", for everyone to reveal the secret "Changhong Super Intraday." Judging from the lineup of in-app purchase products, Changhong still adopts the “3+N product†layout. In other words, TVs, refrigerators, and air conditioners are the three main types of household electric appliances, and they are also equipped with N-type other small home appliances such as air purifiers, stereos, and batteries. The price ... in front of high energy do not close your eyes!
At this time, Achaichao's “Fried Rice†people are afraid to cry. How will the domestic buying party have “masked song king†officially designated Changhong CHiQ TV? Xiaobian would like to say: The in-app purchase is an important platform for Changhong to display its full range of home appliance products to consumers every year. How could CHiQ TV Q2 products be improperly “main force� In particular, the flagship series of the CHiQ family, such as Q2N, is definitely a “super artifact†that helps you screen parades.
For example, the "big brother" and "sea and air artillery" with handsome models and the "formal equipment" represent the formation of the "big equipmen" and the domineering "big equipment" ... as well as the various "famous" faces of the leaders on the viewing table. And if all this does not have a good-looking television, wouldn't it be a sin!
It is reported that Q2N comes standard with 4K, supports 4K signal input, and MPEG-2, MPEG-4, H.264/H.265, RM/RMVB video decoding, the overall 4K display with high color gamut, high contrast and other image quality Advantage. At the same time, with the support of "M+ dual-core" technology, Changhong CHiQ TV Q2 products can also freely add chips to realize "real-time upgrade configuration" and have "full-range voice guidance" function.
In view of this, Changhong started the "super-in-app purchase" war in advance, it seems to take some careful thought. Therefore, Xiao Bian has to say that before the Jin Jiuyin 10 promotion season has yet to come, Changhong took the lead in the favor of the phalanx, is relying on strength and wisdom, not "start" the appliance brand, you see it?
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