Tesla last proposed the "secret plan" in 2006. Tesla CEO Elon Musk discusses how the emissions from power plants are cleaner than the emissions from cars and how to achieve “energy friendly†through solar panels and personal transportation. Musk made it clear at the time that his goal was to promote an electric car revolution that would help sustain the society. In the process, Tesla's three models Roadster, Model S and Model X were released one after another and received a lot of attention.
Ten years later, Musk released the next chapter of Tesla's "secret plan."
In an article entitled Master Plan, Part Deux ( the second chapter of Tesla Blueprint ) on Tesla's official website , he stated that Tesla’s product line will be extended to trucks and buses in the future. Tesla will also develop a shared economy, use idle vehicles to help owners make money, and operate their own fleet in the future. This is the main highlight of the "secret plan."
In general, this article focuses on the following four points:
Will develop integrated solar panels with integrated power storage capabilities;
Expand the electric vehicle product line to meet the needs of various market segments;
Developed autopilot technology that is 10 times safer than humans to drive manually through a large number of fleet learning functions;
Let the car make money for you by sharing it when you are idle.
Some investment bank agencies expressed their views on Tesla's desire to develop into a public transportation company. Adam Jonas of Morgan Stanley pointed out in a recent report that Tesla is more capable and advantageous than other automakers to become a public transportation company because it can seize opportunities more flexibly.
Electric cars, super battery factories, Powerwall, SolarCity... will connect Tesla's businesses and we will find that Tesla is also building its own sustainable energy ecology.
A few days ago, Tesla changed the official website domain name from teslamotors.com to tesla.com. This change reflects from the side that Tesla is not only a car company in the future, but also a travel service provider and energy service provider, and gradually forms an ecologically closed new energy company.
Following is the full text of Elon Musk's release today (with deletions):
Ten years ago, I released the first chapter of Tesla's blueprint and it is now in the final stage of completion. This plan is not complicated. The basic content is as follows:
The first step: to build a very small production model, the price of the model is certainly expensive;
Step 2: Use the money earned to develop a model with moderate production and relatively low prices;
Step 3: Use the money earned to create a production-worthy, affordable model;
Step 4: Provide solar power.
I can only start with the first step, because the money I earn from PayPal is only enough to support the first step. At the time, I thought that the odds of our success were low, and I didn't want to take anyone’s money to risk—so I could only use my own money. There have been few successful car startups in history. As of 2016, there are only two US auto companies that have not closed down: Ford and Tesla. Building a car company looks foolish as an idiot, and starting an electric car company is stupid and stupid.
Second, the small production volume means that the size of the factory is smaller and more concise, and most of the processes are done by hand. Before the scale effect is achieved, no matter what kind of models we produce - economic or sporty - prices will be very high. However, at least some people will pay a big price to buy a sports car, but no one will spend $ 100,000 to buy an electric version of the economical car, even if it looks cool.
All Tesla's planning and action purposes have been accelerating the arrival of sustainable energy, enabling us to imagine the future and still have a good life. This is the true meaning of "sustainability." It's not a stupid, hippie thing - it's about everyone.
Essentially, we must achieve sustainable energy economy at a certain moment, otherwise fossil fuels will be exhausted and human civilization will collapse. In any case, we must get rid of dependence on fossil fuels, and almost all scientists agree that drastically increasing the carbon concentration in the atmosphere and oceans is crazy stupid behavior. Therefore, the faster you can achieve sustainability, the better.
To make this day come soon, we plan to do this:
Integrated energy regeneration and storage 
Create an overall, beautiful solar panel and battery integration product, make it a personal power supply equipment, and then achieve scale effect in the world. This only requires one order, one installation, one service point, and one mobile application.
Powerwall (picture from Gizmodo)
If Tesla and SolarCity are two separate companies, this goal is difficult to achieve. Therefore, we must eliminate the obstacles inherent in the two independent companies through integration. Tesla is now ready to expand Powerwall, and SolarCity is preparing to provide a rich variety of solar products. The time has come to integrate the two companies.
Rich product lineAt present, Tesla only involved in two relatively small high-end cars and SUV segments. With the introduction of Model 3, a compact SUV and a small truck, we will enter more market segments.
Based on what will be mentioned next, the third part of the second chapter of the blueprint does not appear to be more expensive than the model 3 with lower cost.
Expanding production capacity as quickly as possible is the key to achieving a sustainable future. Workers must first sharpen their tools for good things. Tesla’s engineering department has devoted great energy to designing and manufacturing equipment. The first-principles analysis of automated production shows that an iterative cycle is approximately 2 years. The first device to produce Model 3 can be considered as 0.5, the 1.0 version is likely to appear in 2018, and the 3.0 version will be able to achieve 5 Up to 10 times (capacity) increase.
Concept map (picture by Carwow)
In addition to passenger cars, we also need two other electric products: heavy trucks and urban transportation (tools) with high passenger density. Tesla's development of these two products is still at an early stage and will be announced in 2017.
With the advancement of automation technology, it has become possible to reduce the size of buses and convert bus drivers into fleet managers. By eliminating the central aisle of the bus and adding seats at the entrance passage, the passenger density in the bus loading area can be increased.
By matching acceleration and braking with other vehicles (translator's note): Traditionally, the fuel bus is slow to accelerate and brake, so it needs to maintain more safety distance before and after, while the electric bus can be significant. Improve the start-up and brake-off performance, which can avoid inertial obstruction of smooth traffic flow by traditional heavy buses, thus improving traffic congestion.
Like existing buses, it can deliver passengers to their destination. On the basis of the existing bus stop, installing call buttons allows those who do not have a mobile phone to call. There are also convenient designs for wheelchairs, strollers and bicycles. Â
AutopilotAs the technology matures, all Tesla models will be equipped with the necessary hardware to implement fully automatic driving with fault-tolerance, that is, automatic safety driving regardless of any system failure of the vehicle. It must be emphasized that compared to retrofitting cameras, radars, sonars, and computing hardware, it takes much longer to perfect and test the software.
Even if one day, the software is already highly sophisticated and even far surpasses the human driver, it will take a long time for the regulatory authorities to approve fully automated driving, and this time will vary greatly from region to region. We expect that with the approval of regulatory authorities around the world, we need to accumulate approximately 6 billion miles (nearly 10 billion kilometers) of autonomous driving miles. At present, the learning mileage of self-driving vehicles is just over 3 million miles (close to 5 million kilometers) per day.
I would like to add that Tesla now uses partial autopilot instead of waiting for a fully automatic driving at some point in the future. The most important reason is that autopilot is safer than humans, given the correct use. Much more. Therefore, just postponing publication due to fear of unfavorable media coverage or legal liability calculated from a business perspective should be ethically criticized.
According to the recently released 2015 National Transportation Security Administration (NHTSA) report, the car accident rate has increased by 8%, and one in 89 million miles has been killed in traffic accidents. The AutoPilot’s mileage will soon exceed double this mileage, and the system is constantly improving every day. As someone has called for, disabling Tesla's AutoPilot is no more valid than forbidding the aircraft's AutoPilot functionality, and our system borrows the name of the aircraft AutoPilot.
It is important to explain why AutoPilot is known as the "Beta Beta" - the "Beta Beta" used here is not what the term has when describing "Software Beta". (We) Each version has undergone extensive internal testing before being released to consumers. The reason why it is called "Beta Beta" is to reduce consumers' blind trust in it, and shows that it will continue to improve (AutoPilot is always turned off by default). Once the AutoPilot reaches a safety level that is about 10 times safer than the average American car, the "Beta Beta" logo will be cancelled.
sharedIt will be possible to summon your Tesla from almost anywhere after fully automated driving is approved by regulatory authorities. After getting on the train, you can sleep, read or do anything else on your way to your destination.
You can also easily set a button on the Tesla App to add your car to a Tesla-shared team, allowing you to earn income for you while you are on the job or on vacation, which will greatly offset or even eliminate Exceed monthly loan or lease costs. This will greatly reduce the actual cost of ownership, so that almost everyone can own a Tesla. Since most vehicle owners use only 5% to 10% of the daily vehicle usage, the basic economical efficiency of fully-automated vehicles will most likely be several times that of non-autonomous vehicles.
In cities where customer demand exceeds the number of vehicles owned by the customer, Tesla will operate its own fleet, wherever you are, to ensure that you can call into our car.
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