Liard announced on the afternoon of the 2nd that the company's wholly-owned subsidiary, Liard (Hong Kong) Co., Ltd. ("Lia De Hong Kong"), participated in the investment in the establishment of PV ML LLC (referred to as "special purpose company"), the company and the world The well-known AR technology company Magic Leap, INC. ("Magic Leap") original shareholder Legend Pictures, LLC signed the "Equity Transfer Agreement" and recently obtained the equity certificate signed by Magic Leap.
Liad Hong Kong invested US$2 million to set up a special purpose company. The special purpose company invested a total of US$5 million and held a total of 21.71 million preferred shares of Magic Leap. Special purpose companies are companies that are specifically invested in the exchange and will not make other investments in the future. The price of the transfer of shares of the special purpose company is the same as the valuation of Alibaba's investment in Magic Leap in February 2016.
According to the disclosure, Magic Leap, INC was established on May 5, 2011. It is a world-renowned augmented reality (AR) company specializing in the development and promotion of digital light field augmented reality technology. It has more than 500 employees and its shareholders include Google. , Ali, Qualcomm, Warner Bros., KKR, Morgan Stanley, etc. Magic Leap's development direction is to make the real world directly into the "desktop" of the display, that is, MR, which perfectly presents the virtual world scene to the real world. Magic Leap's advanced fiber optic projector, retinal projection technology and powerful endoscopic process can completely solve the problem of perspective and vertigo, enabling people to experience virtual reality (mixed reality) in exactly the same way as the natural observation world. .
Liard said that the company's VR strategy is a pan-VR strategy. It is a generalized VR/AR/MR concept. It is a Liard sound, light and electricity technology and products extended to the VR field, and existing VR/AR/ Integration in the MR field. The company has already extensively deployed the VR/AR industry with hundreds of millions of investments in VR/AR hardware and display, VR/AR cultural creativity, VR/AR industry applications, VR/AR content production, and VR/AR industry support.
For the purpose of this investment, the company said that Liard has taken the lead in research and development of LED small-pitch TV products in the world, and has a strong accumulation in the naked-eye 3D display and large-scale virtual reality stereo immersion system augmented reality. Since 2014, the company has been paying attention to the field of virtual reality. The digital light field augmented reality technology adopted by Magic Leap is the frontier field and the ultimate display technology of virtual reality. The company will continue to develop and cooperate with the ultimate display technology in the future. With the strategic upgrade, Liard relies on its own global and China's more than 1 million B-end project channel resources to carry out commercial application layout, followed by the introduction of international leading edge technology and products represented by Magic Leap, becoming the leader of virtual reality commercial applications. Creator.
The company also suggested that Magic Leap is still in the stage of confidential development, the product has not yet been listed, and needs market inspection, but the founder RONY revealed that it is ready for mass production. Liad Hong Kong indirectly participates in Magic Leap and does not have control over its business decisions. This investment will not have a significant impact on the company's normal production operations and performance.
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