German car manufacturer BMW will test driverless cars in 2017 and pursue car rental services companies such as Uber in the driverless sector, which has invested millions of dollars in technology research and product testing in this area.
According to executives at BMW's vice president Klaus Buettner, the company currently has 40 cars equipped with unmanned features. The test began in Munich, where the headquarters were located, and gradually extended to other cities. Each driverless car will have a driver to assist in testing during the test.
Uber's investment in the driverless sector has led automaker BMW to consider how to use driverless cars to drive the car rental business. The shared economic business model promoted by car rental companies such as Lyft and Uber allows consumers to have a fast and comfortable ride in their daily lives without having to buy a car. The impact of car rental services based on mobile device platforms on car sales.
Many traditional car manufacturers are pushing taxi services. BMW has launched ReachNow, a time-paid car rental service in Seattle, USA. The number of registered users in 4 days has exceeded 14,000. BMW has brought a very cool car rental service market. Herald Krueger, the company's CEO, said in an interview that car rental companies such as Uber and Lyft do not have their own brand of cars. BMW's strength lies in its ability to provide more professional cars and provide car rental services to customers with specific needs. .
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