After more than a year of cultivation, in 2010, the development speed of LED backlight LCD TV (hereinafter referred to as "LED TV") has far exceeded industry expectations. Aowei Consulting (AVC) predicts that by the fourth quarter of this year, the market penetration of LED TVs will exceed 30%, further replacing traditional LCD TVs.
Permeability in the third quarter reached 20%
At the press conference on the economic operation of China's electronic information industry held in the third quarter of 2010, the data released by Aowei Consulting showed that after entering July, new LED TV products were frequent, prices were low, and LED TV penetration rate increased rapidly. Statistics show that the national LED TV retail sales of 827,000 units in the third quarter, penetration rate reached 20%. During the Mid-Autumn Festival and National Day, the market penetration rate was as high as 42%. Among domestic brands, the growth trend of LED TV is particularly obvious. During the two festivals, the internal penetration rate of Hisense and Skyworth LED TVs has exceeded 50%, Haier, Konka and Changhong both exceeded 40%, and domestic brands led the LED TV market with a 71% share.
In fact, most companies have not expected the LED TV era to come so quickly. The CCFL backlight LCD TV market has prospered last year due to the stimulation of home appliances and other policies. At the end of last year, most manufacturers hoarded CCFL backlight products. Due to the rapid maturity of LED backlight technology this year, the price of upstream panel fell rapidly, which led to the decline in the price of CCFL backlight LCD panels. On the other hand, the market did not imagine the hot, various companies. The inventory is serious. After the third quarter of cleaning up the old TV inventory, LED TV will become the focus of domestic color TV sales in the fourth quarter. Because November is the traditional decoration season, it is also the peak season for color TV sales.
Prices continue to fall in the fourth quarter
"We hope that LED products will be the main source of profit in the domestic market in the future, so we must fully grasp the transformation of LCD to LED." TCL related person in charge said. Konka related people also said that they will promote LED products from March this year. "It is now a smooth transition from CCFL to LED."
Data show that in the third quarter, domestic brands of LED TV products have accounted for more than 55% of the total LCD TV products. "After the launch of new products, mainly relying on the low-cost strategy of enterprises, LED TV sales can grow so fast." Industry insiders pointed out to reporters that the brands have made many low-price promotions before and after the double festival, which has been very good for sales. Great promotion. During the "11" period, the domestic 42-inch LED TV fell below 6,000 yuan, of which the cheapest 42-inch LED TV has dropped to 5,400 yuan, which is almost the same as the LCD TV of the same size.
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