Concentration advantage Rio Tinto car electronics three major areas

From the perspective of the current automotive electronics market, Apple and Google have joined the automotive industry to improve the cloud-related services related to automotive big data, prompting the car to become electronic and intelligent, and increasing the demand for wireless communication products and storage products. For component manufacturers, it should be a good development opportunity. To this end, at this high-tech fair, Toshiba introduced the latest in-vehicle semiconductor products, wireless connection technology and storage technology with the theme of "Zhizhizhi' core", driving the future. Taking environmental protection, safety and information as the main development direction of in-vehicle electronics, we are committed to using original technology in these three applications, and providing corresponding technologies and solutions to promote the development of automotive products in the Chinese market.

Concentration advantage Rio Tinto car electronics three major areas

Toshiba's latest products are displayed in all three application areas. In terms of environmental protection, Toshiba is aiming at the general trend of new energy vehicles, such as the motor drive in the automotive industry. In the safe driving, the advanced driver assistance system (ADAS) related graphic recognition engine and intelligent virtual instrument are displayed. Products and some solutions; in addition to car speaker products, there are also wireless connected Bluetooth products and storage products related to the Internet and car networking. It is not difficult to find that Toshiba will expand the automotive electronics market through these three areas.

Concentration advantage Rio Tinto car electronics three major areas

The product or solution marked in red on the above picture is the first time that Toshiba is exhibited at this high-tech fair or it has a huge functional upgrade this year. Then there is a question. How do Toshiba accurately layout these three vehicle fields?

How to enhance car driving safety

In the field of security, ADAS is a very hot topic. Now all manufacturers are researching and providing automatic safe driving solutions. I believe that in the near future, autonomous driving will become a reality. Toshiba mainly enhances in-vehicle electronic safety performance from two aspects: one is the image recognition processor "VisconTITM"; the other is the car display controller "CapricornTM".

Concentration advantage Rio Tinto car electronics three major areas

l Image recognition processor "VisconTITM". In the field of automotive safety, ADAS systems have gradually become the mainstream of the market, providing the market with cost-effective, low-power, visually-based ADAS systems that can simultaneously execute multiple applications. Toshiba's ADAS is the perfect combination of high-speed processing and ultra-low power consumption. . The energy consumption of the second-generation VisconTITM is about 1.2 watts, and the friendly products may be at least 2 watts to 3 watts. At the same time, it has a very high image recognition rate, thanks to Toshiba's unique CoHOG image recognition algorithm.

l Display controller "CapricornTM" to meet the rapidly growing market demand for hybrid dashboards and heads-up displays. CapricornTM uses the ARM®-R4 processor for low-power design, using Toshiba's original 2D graphics engine for HUD graphics clusters, with integrated DRAM controllers, eliminating the need for external graphics memory. The biggest feature of this product is that it integrates five stepper motor controllers, two display outputs and various peripheral devices in the integrated graphics display controller for future car dashboards and other applications (such as head-up display). Provides a complete solution for in-vehicle display devices.
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