Compared with the “big and complete†function of blind pursuit of functions, smart wearable devices began to increase the added value and stickiness through subtraction, and truly integrate into the ecosystem through openness and data access.
From the sales figures alone, the “money way†of smart wearable devices is infinite. The Apple smart watch iWatch, which began to be sold at the end of April, is expected to reach 3 million global sales in the first two weeks. The sales of Xiaomi bracelet will be broken in 10 months. 4 million. On the other hand, "there is no good call" and low user viscosity has always been a problem that smart wearable devices are difficult to avoid. The lack of valuable core applications and irreplaceability has always been a “bottleneck†that smart wearable device manufacturers have difficulty to break through. For consumers, it is “looking fashionable and using it.â€
On June 16th, Image Technology released a new smart watch product, which is also the first smart wearable device with Tencent TOS system. In response to questions about how to increase user stickiness, Ying Xiao Technology CEO Wang Xiaobin said frankly that due to the size of the screen and battery life, the function of the smart watch should return to simplicity, and really do some of the simple functions that users want most. "For example, WeChat's message reminder and reply, or use QQ IOT to carry out some simple applications of smart home products. Even if it is connected with the life service applications such as DDT taxis and airlines, it should be connected through the ecological layer. Implement message reminders on your watch instead of direct copying of your phone screen."
The simple function becomes a channel for manufacturers to seek a better user experience, and the real way to go through this path requires data to be opened. Wang Xiaobin revealed that inWatch T has already connected to Tencent's QQ IoT platform, and has also opened up the background data of Alibaba Cloud and Jingdong Intelligent Platform. Wenbo, the person in charge of Tencent's TOS, said that TOS has also achieved the opening of Tencent's account system, allowing users to share sports and entertainment content, and the purpose is to enhance user experience and stickiness.
Coincidentally, the virtual reality glasses manufacturer Storm Mirror launched its third generation of products with a price of 99 yuan in early June. Feng Xin, CEO of Storm Mirror, also said that in order to allow users to give up not only to play, but also to open up and down the industrial chain.
The "open" trend has even begun to affect chip makers. Alibaba's investment in Shanghai Qingke has announced that it will cooperate with Texas Instruments to apply its IoT operating system and middleware development platform to Texas Instruments' chips. “The main problem is to help startup teams and smart wearable device manufacturers solve the problem of accessing the major cloud platforms.â€
Easier to use and better to use, can it make smart wearable devices really get rid of the "virtual fire"? The answer is still unclear, but for now, at least vendors are beginning to explore new paths so that smart wearables are no longer just a simple copy of the phone's capabilities.
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