OLED manufacturing cost is high in the next 3-4 years

Liu Hongxin, general manager of Hisense Electric, said at the Hisense New Product Launch Conference on the 27th that due to the high manufacturing cost of OLEDs and low panel yield, it is difficult to popularize in the next 3-4 years. Moreover, DisplaySearch, a professional market research organization, recently lowered its estimate for OLED shipments in 2014 from the original 250,000 units to 100,000 units.

Liu Hongxin said that many people think that 0LED represents the development direction of future display technology. In fact, OLED is not a very new technology. It has been paid attention to by the industry as early as the 1990s, but due to problems such as the yield rate, its large The process of screen industrialization is very slow. Until this year, 55-inch FHD OLED TVs will be listed in a small amount, and the 4K OLED products will be slower to go on the market. Although OLED TVs have changed in terms of product form, they still can't be perfect in the core image quality.

Previously, Zhou Houjian, chairman of Hisense Group, also said that although TV technology will evolve along the three directions of display, intelligence and mobile, the truly disruptive innovation lies in no screen, such as laser TV. OLED technology is not as fast as the market expects. The main reason is that the current technology cannot solve short-board products such as short life, high energy consumption and high cost. OLED display technology is only suitable for small-screen electronic devices such as mobile phones.

According to data from an organization, the market penetration rate of retail sales and retail sales of smart TVs will reach 58.6% and 73.5% respectively in the first quarter. It is expected to reach 91% and 93% respectively by the end of this year. Smart TV has become an absolute mainstream product. . In addition, the market share of 4K TV retail sales and retail sales in the first quarter will reach 8.5% and 15.3% respectively, and is expected to reach 25% and 40% respectively by the end of this year. This shows that a richer content selection and a more dramatic audiovisual experience are the core needs of consumers for future TV products.

Liu Hongxin said that in the next decade, "display technology + content application" is the focus of Hisense TV's goal of achieving global market. Hisense will continue to accumulate users and increase market share with high-quality audio-visual enjoyment and content and interactive value-added experience. Hisense Internet Operations Center statistics show that at present, Hisense has 4.5 million active users, the overall activation rate is above 80%, and the active rate is over 60%, far higher than the overall level of the industry. Hisense Smart TV has released more than 23,000 application software and uploaded 250 new applications every week. Among them, video applications are the most popular, with an average of 2.35 hours of video per person per day. It is expected that the number of Hisense smart TV users will increase to 8 million this year.

On the same day, Hisense released three new 4K ULED TVs of 65, 55 and 50 inches. Liu Hongxin said that ULED adopts multi-zone independent backlight control technology. Compared with OLED TV, ULED has advantages in brightness and technology maturity. In addition, Hisense will release a laser cinema TV later this year to project high-definition signals at ultra-short distances.

Sensor

Sensors can be classified into various types based on their functionality and application. Some common sensor classifications include:

1. Temperature Sensors: These sensors measure and monitor temperature changes in the environment or in a specific object. They are commonly used in weather stations, HVAC systems, and industrial processes.

2. Pressure Sensors: Pressure sensors are designed to detect and measure changes in pressure. They are used in applications such as automotive systems, medical devices, and industrial machinery.

3. Proximity Sensors: Proximity sensors detect the presence or absence of an object within a specified range. They are commonly used in automation, robotics, and security systems.

4. Motion Sensors: These sensors detect movement or changes in position. They are widely used in alarm systems, gaming consoles, and automatic doors.

5. Light Sensors: Light sensors measure the intensity or presence of light. They are used in applications such as automatic lighting systems, photography, and solar panels.

6. Humidity Sensors: Humidity sensors measure and monitor the moisture content in the air or in a specific environment. They are commonly used in weather monitoring, HVAC systems, and industrial processes.

7. Gas Sensors: Gas sensors detect and measure the presence of specific gases in the environment. They are used in applications such as air quality monitoring, gas leak detection, and industrial safety.

8. Accelerometers: Accelerometers measure acceleration or changes in velocity. They are widely used in motion detection, navigation systems, and electronic devices like smartphones and gaming controllers.

9. pH Sensors: pH sensors measure the acidity or alkalinity of a solution. They are commonly used in water quality monitoring, chemical analysis, and agriculture.

10. Force Sensors: Force sensors measure and detect the force or pressure applied to them. They are used in applications such as weighing scales, robotics, and industrial automation.

These are just a few examples of sensor classifications, and there are many more specialized sensors available for specific applications.

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