Lu Weidong: Investment channels still need to be cautious

“What does LED lighting bring to the channel? How do you turn over the small and medium-sized dealers, from the original second and third lines to a larger level, and the big distributors want to rely on LEDs to achieve its brand transformation, It is full of business opportunities and there is a crisis.” Zheng Liyao, general manager of Gaogong LED, said at the “Channel Strategy” summit by Sunshine Lighting.

During the period, Lin Jilin, general manager of Mulinsen Lighting, Lin Yifeng, Chairman of Zhouming Technology, He Wenming, Chairman of Wanbang Optoelectronics, Nie Pengxiang, President of Reed Testing, Zhou Xuejun, Marketing Director of Philips Lumileds Asia, Lu Weidong, General Manager of Yuanhui Optoelectronics Marketing, and Assistant General Manager of Guoxing Optoelectronics Co., Ltd. Xu Zhenfeng, deputy general manager of the lighting branch, expressed their views on channel strategy and development methods.

(Lv Weidong, General Manager of Yuanhui Optoelectronics Marketing)

When it comes to channels, there are also diversified channels. In the past two days, we have seen many companies, whether traditional enterprises or emerging LED companies, many companies have invested a lot of money in this area. I think this is the problem with the channel. Every company has its own positioning. You choose the channel that suits you. This requires caution and don't go all the way. The channel is king, but you should use the product to speak. In the early stage, you can seize the market, but if the quality of the product is not good, you will soon lose your life.

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