Known as the "China's lighting capital", the ancient town, its lighting products occupy more than 60% of the domestic market share, but mainly based on traditional electric light source. The ancient town lighting industry, which has gone through 28 years of development, has unprecedented opportunities and challenges.
LED lighting new products
The revelation brought by a movie
The plants and creatures that glow in the scene of "Avatar" are made by LED lighting technology. People are “crazy†to pursue LED technology, not only because of its rich color, but also to light up the colorful daily life, but also because it meets the common goal of the global countries to develop a low-carbon economy.
It is understood that LED has the characteristics of energy saving, environmental protection, low power consumption, long life, rich color and strong controllability, and has become the fourth revolution of human lighting.
"The movie "Avatar" is a revelation for us!" An official of the Guzhen Town Government told the author. He said that the LED industry is a trend in the future development of the lighting industry, and the market potential is huge. The government has the responsibility to nurture and support the development of enterprises in this field. As the “China Lighting Capitalâ€, the ancient town has undergone a transformation and upgrading of its industry “when it is going onâ€, and a “breaking change†has begun to brew, and it has saved a certain amount of energy.
What is the emerging industry that leads the future of the “Lights†in the ancient town? Enterprises seem to have more say. The answer given by lighting companies headed by Huazhen and Oupu, the giants of Guzhen lighting industry, is the emerging LED light source industry.
The market is constantly pushing for better and worse, and the company is aggressively entering the LED field. Guzhen lighting manufacturers have been paying more and more attention to LED technology research and development. Only one Huayi company has invested 80 million yuan for R&D LED.
LED candle light
Less than five thousandths of global trade
When the pride is full of entering the LED product market, an indisputable fact is difficult to hide the embarrassment of the ancient town lighting people. “Last year, the global trade volume of LED products reached 100 billion yuan, and the export value of LED products in Guzhen was only between 50,000 and 500 million yuan, accounting for less than five thousandths of the global trade volume.†In this regard, Guzhen Town Vice Town Wei Hongrui thought deeply.
Zhou Yong, general manager of Huayi Lighting, told the author that Huayi Lighting's LED is still not the company's main product. It is only an engineering accessory product, and its products account for a relatively low total sales of Huayi's products. It is understood that most of the current domestic LED products are still controlled by foreign countries, especially the chips are mostly from abroad.
Although LED companies are still trapped in technical bottlenecks, the development of the entire industry is constrained. However, the market in the future seems to be more optimistic. According to survey data, the output value of LED lighting and related industries in Guangdong is expected to exceed 80 billion yuan in 2015. The Pearl River Delta region will become a global LED lighting industry cluster, in which the “Lights†ancient town plays The role is especially clear.
Formulating the "national standard"
"In recent years, the development of the LED industry at home and abroad has been very rapid, especially in terms of demand, which will increase by nearly 20% every year." Huang Yiguang, technical consultant of Huayi LED Division, said that although the Huayi LED business unit was not established for a long time, But performance has accounted for one-third of the total performance.
It is understood that the current Zhongshan LED industry has a certain foundation. Guzhen entered the LED lighting industry in 2003 and experienced two stages of development: “landscape lighting†and “application lightingâ€. The lighting industry represented by T5 fluorescent lamps, energy-saving lamps and LED lamps has developed rapidly. The industrial chain has expanded to indoor and outdoor decorative lamps and commercial engineering lamps. It has also extended to packaging and accessories, forming a dynamic LED lighting emerging industry cluster. The district is currently accelerating its development. Today, the town has nearly 500 LED production and sales companies with an output value of 3.5 billion yuan. It has a high reputation in the domestic and foreign markets and is exported to Hong Kong, Macao and Taiwan, Southeast Asia, Japan, Europe and America.
Guzhen lighting industry quietly turned. It is worth noting that in 2008, the relevant national departments organized the development of LED standards, five enterprises in Guzhen participated in the formulation of 16 national standards. The ancient town government and lighting companies actively seized the opportunity to participate in the formulation of the "national standard", exerting their strengths and opening up industrial space.
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