Leike Lighting, a new enterprise in the field of business development with the concept of “creating and lighting the world with heartâ€, continues to expand its production scale and build high-quality products, while continuously increasing its efforts to open up the domestic market. The siege of the city has paved the way for the road ahead.
In the vertical and horizontal world, the channel is first. Deeply aware that channel construction has an important role in the development of the company, with the success of the East China dealer conference, and the happiness 520 combination into the CCTV Avenue of Stars, facing the market's new reshuffle, what is its brand advantage? What is the potential? How is the operation of the five major operation centers? Where to go next? With the attention of the industry, our reporter once again approached Leike Lighting, and discussed the related issues with Chairman and General Manager of Huang Rongzhen.
Today, Lake
According to Mr. Huang, the commercial LEDs developed by Rick and Harbin Institute of Technology and Fudan University Electric Light Source Research Institute will be launched in 2008. Plus existing ceiling lamps, downlights, grille lamps, spotlights, lamp panels, brackets, metal halide lamps, wall washers, light sources, electronic transformers, ballasts, etc., more than ten series of thousands of varieties, must It will enhance the leading edge of Leike products in the field of commercial lighting and expand the business coverage and profit margin of merchants.
While having strong research and development capabilities, Lec is focusing on the deep processing of commercial lighting products in the manufacturing field. The various processes of product production can be completed quickly within the manufacturing base. At the same time, Leike invested heavily in the introduction of advanced production equipment from abroad, greatly improving production capacity and production efficiency, and fully achieving rapid production, quality and quantity, and delivery on schedule.
Tomorrow, Lake
In the face of fierce market competition and a dazzling array of products, the first thing that Lake needs to solve is the question of why consumers want to buy your products. Mr. Huang said frankly that he must work hard in four aspects: first, the style orientation of the product; second, the guarantee of excellent product quality; third, guaranteeing that the brand will never be outdated by the concept of innovation; and fourth, establishing a sound service guarantee system.
Market-competitive companies and potential brands are taking two steps to look at today's trends. To this end, Mr. Huang proposed that the strategic goal for the next five years is to make Leike Lighting a nationally renowned brand and become the most promising business enterprise.
Production scale
In order to achieve this strategic goal as soon as possible and realize the leap from regional brands to national brands and international brands, Lake will implement brand strategy, adhere to the road of independent innovation, self-development and brand-building; get rid of the price war in the lighting industry. While leading the trend of the lighting industry, we are committed to the revitalization of the national industry, and we are committed to the creation of "light harmony" and "creating and lighting the world with our heart."
The key to competition is scale. The competition for the entire industry has clearly shifted from manufacturing- and product-centric competition to brand- and market-based competition. Scale is the last word, and there is no right to speak without scale. In this context, technology, innovation, quality, and taste can be marginalized if they leave the scale and scale of expansion, no matter how refined.
Vertical and horizontal, the channel is first
While expanding its production scale and creating sophisticated products, Lectra has continuously increased its efforts and speed in developing domestic and foreign markets. At present, Lake products have been exported to many countries and regions. Under the premise that the marketing network has spread all over the country, this year, Leike established operation centers in five provinces and cities such as Beijing, Shanghai, Shenzhen, Jiangsu and Zhejiang, as a key market to carry out intensive work. The operation center is not only a window for sales management, but also a local logistics and service platform. This platform has four functions: product distribution, brand service, sales and market management, and maintains regional order and market order within the prescribed scope of authority.
Extensive to intensive
“There is no saturated market, only saturated products. In the face of ever-changing market, brand creation must rely on technological innovation and product innovation, and take its own path.†Huang said that from the perspective of changes in the lighting sales market, innovation is needed. With the improvement of people's living standards, the selection of lighting products has changed from the selection of quality and category to the pursuit of new fashion and innovative brands. If China's lighting industry continues to take the old road, it can only be that the profit space is getting smaller and smaller, and the price war is equal to killing each other. Therefore, we must take the road of intensive innovation. Innovation is the driving force for lighting companies to lead the trend of the times, to become bigger, stronger and longer.
The market appeal of the Leike Lighting brand, the excellent quality of the products, and the strong momentum of marketing have made the Lectra market stand out. In the face of the future, Mr. Huang vowed that Rick should keep pace with the times, develop products in a series, specialization, scale of production, intensification, and internationalization of marketing, and target internationally renowned brands and lighting industry. Step forward.
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