It has been more than four months since 2011. It is also a month away from the Great Earthquake in Japan. From the current digital camera market, the earthquake in Japan has little impact on digital camera products. Some digital camera products are out of stock and prices. The rise is only a brief market phenomenon. The report released on the “2010-2011 China Digital Camera Market Development Forum†shows that the demand for digital cameras in China has increased significantly, and brand competition is highly concentrated. However, digital camera products are subject to indicators such as exposure error and evenness of flash illumination. The non-conformance rate of the JB/T10362-2010 "Digital Camera" standard that was promulgated and implemented on July 1, 2010 was as high as 15.9%, among which Olympus and Kodak had relatively poor test data. From the CES International Consumer Electronics Show held in Las Vegas, USA on January 7, to the CP+ (International Photographic Equipment and Imaging Exhibition) in Japan, more than a hundred spring products have been released by numerous digital camera manufacturers, hoping to give them a boost. Bring more and better products. Among the new products released by many manufacturers, it is not difficult to find that the proportion of telephoto machines has increased significantly, and the SLR cameras and micro-cameras that have attracted the attention of Chinese consumers have not seen a big move.
Increase in the proportion of telephoto machines The number of manufacturers has seized market share According to the “2010-2011 China City Digital Camera Consumer Demand and Market Competitiveness Report†released by the Consumer Electronics Survey Office of the China Electronic Chamber of Commerce, the overall development of digital camera products in 2010 The trend is not difficult to see, the telephoto camera market is moving in two directions: the flagship telephoto camera zoom multiple upgrade, portable telephoto camera continues to slim down.
According to statistics from the Consumer Electronics Survey Office of the China Electronic Chamber of Commerce, this year's digital camera market is still showing a rising trend, especially in telephoto digital cameras, which account for a large proportion of digital cameras released this spring. The proportion of telephoto digital cameras is increasing (more than 10x optical zoom models). The proportion of telephoto digital cameras announced in 2010 was only 19%, and this year it has reached 29%. It can be seen that major digital camera manufacturers have great confidence and optimism about the market of telephoto digital cameras. The strength of the coke model can not be ignored. In the telephoto machine market, Canon, Fujitsu and other brands of telephoto machine has received a lot of consumers, including Fujitsu nearly two years in the telephoto machine is not unrelated.
The micro-camera market is still immature but the market has to wait since the first micro-camera market has been available for two years. The micro 4/3 system camera, jointly released by Panasonic and Olympus, was later released to Ricoh and Samsung. With the addition of Sony, the market for micro-cameras has become even fiercer. Sony's launch of the NEX-5C, once launched, has been sought after by many consumers, and it has become more out of stock. According to the Report on Consumer Demand and Market Competitiveness of Digital Cameras in China's Cities 2010-2011 released by the China Consumer Electronics Research Office of the China Electronic Chamber of Commerce, it is not difficult to see from the overall development trend of digital camera products in 2010 that the products will be further subdivided. Non-mirror, interchangeable lens digital camera - micro-camera gradually subdivided, and gradually become a certain consumer market. With the rapid growth of the digital single-lens reflex (DSLR) camera and micro-single camera market, the number of photo enthusiasts has continuously expanded in recent years, and the demand for SLR cameras has rapidly increased.
Among the new digital cameras launched in 2011, there are only four models of SLR/micro single-type digital cameras: the Olympus E-PL2, the Canon EOS 600D, the Canon EOS 1100D, and the Samsung NX11. Spring announced 3.5% of new products. Compared with the whole year of 2010, the number of SLR/micro single-camera products was 13.6%, of which Panasonic did not introduce new micro-cameras. Since Panasonic launched the micro-cameras, new products have been updated slowly, and later with Samsung. Sony has a certain gap between the speed and quantity of pushing new products, and Sony and Samsung are also difficult to sell. Although the market for micro-cameras is gradually becoming a scale, consumer SLR cameras and micro-cameras need to wait patiently. In the second half of 2011, there will certainly be more surprises for consumers.
Consumers bring more pleasure as a starting point. Camera manufacturers will go further. According to survey data from the Consumer Electronics Survey Office of the China Electronics Chamber of Commerce, the demand for digital cameras in China’s consumer market is constantly changing and is being pursued purely. Brand, to the product of shooting quality and functional diversity. Among them, the three factors that are considered first for consumers' choice of consumer digital cameras are the appearance, portability, and functionality of the camera. More attention is paid to the consumer demand for shooting quality, and the pursuit of SLR products has shifted to the pursuit of a digital camera that is both portable and capable of shooting. After an in-depth study of consumer demand, we have found that consumer expectations for imaging products have long since moved from shooting with a digital camera to creating a creative record of life. Digital imaging products have gradually become a must-have item. .
According to Lu Jiebo, a well-known household electrical appliance expert from the Deputy Secretary-General of the China Electronic Chamber of Commerce, only the in-depth understanding of consumer demand is the only way for digital camera manufacturers to win valuable market share in fierce competition. In the new digital cameras introduced in 2010, we saw that major manufacturers are committed to solving the demands of consumers to obtain the most satisfactory shooting results with the simplest operation, and only products that focus on satisfying the needs of consumers, Only then can consumers get the deepest trust.
Increase in the proportion of telephoto machines The number of manufacturers has seized market share According to the “2010-2011 China City Digital Camera Consumer Demand and Market Competitiveness Report†released by the Consumer Electronics Survey Office of the China Electronic Chamber of Commerce, the overall development of digital camera products in 2010 The trend is not difficult to see, the telephoto camera market is moving in two directions: the flagship telephoto camera zoom multiple upgrade, portable telephoto camera continues to slim down.
According to statistics from the Consumer Electronics Survey Office of the China Electronic Chamber of Commerce, this year's digital camera market is still showing a rising trend, especially in telephoto digital cameras, which account for a large proportion of digital cameras released this spring. The proportion of telephoto digital cameras is increasing (more than 10x optical zoom models). The proportion of telephoto digital cameras announced in 2010 was only 19%, and this year it has reached 29%. It can be seen that major digital camera manufacturers have great confidence and optimism about the market of telephoto digital cameras. The strength of the coke model can not be ignored. In the telephoto machine market, Canon, Fujitsu and other brands of telephoto machine has received a lot of consumers, including Fujitsu nearly two years in the telephoto machine is not unrelated.
The micro-camera market is still immature but the market has to wait since the first micro-camera market has been available for two years. The micro 4/3 system camera, jointly released by Panasonic and Olympus, was later released to Ricoh and Samsung. With the addition of Sony, the market for micro-cameras has become even fiercer. Sony's launch of the NEX-5C, once launched, has been sought after by many consumers, and it has become more out of stock. According to the Report on Consumer Demand and Market Competitiveness of Digital Cameras in China's Cities 2010-2011 released by the China Consumer Electronics Research Office of the China Electronic Chamber of Commerce, it is not difficult to see from the overall development trend of digital camera products in 2010 that the products will be further subdivided. Non-mirror, interchangeable lens digital camera - micro-camera gradually subdivided, and gradually become a certain consumer market. With the rapid growth of the digital single-lens reflex (DSLR) camera and micro-single camera market, the number of photo enthusiasts has continuously expanded in recent years, and the demand for SLR cameras has rapidly increased.
Among the new digital cameras launched in 2011, there are only four models of SLR/micro single-type digital cameras: the Olympus E-PL2, the Canon EOS 600D, the Canon EOS 1100D, and the Samsung NX11. Spring announced 3.5% of new products. Compared with the whole year of 2010, the number of SLR/micro single-camera products was 13.6%, of which Panasonic did not introduce new micro-cameras. Since Panasonic launched the micro-cameras, new products have been updated slowly, and later with Samsung. Sony has a certain gap between the speed and quantity of pushing new products, and Sony and Samsung are also difficult to sell. Although the market for micro-cameras is gradually becoming a scale, consumer SLR cameras and micro-cameras need to wait patiently. In the second half of 2011, there will certainly be more surprises for consumers.
Consumers bring more pleasure as a starting point. Camera manufacturers will go further. According to survey data from the Consumer Electronics Survey Office of the China Electronics Chamber of Commerce, the demand for digital cameras in China’s consumer market is constantly changing and is being pursued purely. Brand, to the product of shooting quality and functional diversity. Among them, the three factors that are considered first for consumers' choice of consumer digital cameras are the appearance, portability, and functionality of the camera. More attention is paid to the consumer demand for shooting quality, and the pursuit of SLR products has shifted to the pursuit of a digital camera that is both portable and capable of shooting. After an in-depth study of consumer demand, we have found that consumer expectations for imaging products have long since moved from shooting with a digital camera to creating a creative record of life. Digital imaging products have gradually become a must-have item. .
According to Lu Jiebo, a well-known household electrical appliance expert from the Deputy Secretary-General of the China Electronic Chamber of Commerce, only the in-depth understanding of consumer demand is the only way for digital camera manufacturers to win valuable market share in fierce competition. In the new digital cameras introduced in 2010, we saw that major manufacturers are committed to solving the demands of consumers to obtain the most satisfactory shooting results with the simplest operation, and only products that focus on satisfying the needs of consumers, Only then can consumers get the deepest trust.
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