Looking at the current OTT market conditions, Mango TV, as a content resource provider, has basically become the most licensed licensee of OTT hardware products. So how does Hunan Broadcasting and Television use Mango TV to dominate the OTT market? How to make full use of the Internet and explore a new path for the development of television media? Let's take a look at the following analysis.
Under the background of media integration, provincial-level media such as Hunan Satellite TV, Zhejiang Satellite TV and Jiangsu Satellite TV have started to practice on the road to Taiwan's integration. In the practice of these television media, Hunan Satellite TV has driven content-driven new media platforms to lead the exploration at the new media level, and has seen the dawn of Mango TV's growth trajectory.
On May 15th, Mango TV, as a vanguard model for the integration and development of the broadcasting and TV industry, debuted at the 11th China (Shenzhen) International Cultural Industry Expo. The Mango TVinside family products, DVB+OTT cooperation model, 2015 Mango TV's four major self-made dramas, and mobile value-added services have appeared on the expo. The road to the full-scale industrial chain of Mango TV has been increasingly opened.
Wine is also afraid of the deep contents of the alley is fundamental
Online video is not only an entrance for traditional TV preemption, but also an entrance that every Internet company wants to seize. Both parties are exploring the diversity of content carriers and profit models, but the video industry is ultimately a content industry with high quality content. Can own users.
From the development track of Mango TV in the past year, we can look into the importance of Mango TV to content products. Since the "Solo Broadcasting" project started in 2014, Mango TV has demonstrated the development path of "single broadcast" to "homemade" to joint programming with TV stations, and initially formed "Mango Solo + Premium Selection + Ma Lan Shan Zhi Zhi". As a featured content architecture system, “Ma Lan Shan Zhi Zhi†has become a homemade content brand created by Mango TV.
Mango TV holds a large amount of high-quality content resources in Hunan Radio and Television, making it a unique advantage in content. It is through the use of Hunan Satellite TV's high-quality program content that Mango TV has formed a mutual echo with Hunan Radio and TV in video content. The content is king, but the wine is also afraid of the deep alley. How to move from a simple broadcast platform to an entertainment chain that promotes the coordination of star-building is a direction for video websites.
Since 2015, Mango TV has also introduced non-Hunan TV’s strong variety shows, including the Jiangsu Satellite TV’s travel to the world, in addition to broadcasting the Hunan TV’s second quarter of the flower and juvenile season, real men’s, happy camp, and high-level IP variety shows. At the end, Beijing Satellite TV's most beautiful harmony and other radio and television system content resources, is committed to creating the top video art industry variety agglomeration.
Secondly, video websites have started to develop their own web content, and iQiyi, LeTV and other video websites have invested heavily in self-made dramas. Since 2015, Mango TV has promoted four major self-produced dramas, including high-value learning drama birthday drama, has formed a series of matchmaker costume light comedy gold medal matchmaker 2, aimed at children's market children's drama children's attack, as well as popular traffic The horror love suspense drama ancient mirror, strict control on self-made quality, has been widely praised.
“After the emergence of the mobile Internet, the political and economic life of the entire society has undergone drastic changes and changed the original infrastructure. On this basis, the basic structure and structure of the economy will also change. Mango TV will be transformed in the overall Hunan Satellite TV. And the integration of new media is in a strategic position.†Nie Mei, deputy director of Hunan Radio and Television, and chairman of Hunan Happy Sunshine Interactive Entertainment Media Co., Ltd., said that Mango TV is a carrier for the strategic integration of Hunan Broadcasting and Broadcasting and is currently the most important Carrier.
New Internet TV highlights create a new concept of home entertainment
Another major move of Mango TV in embracing the Internet is the strong investment in Internet TV. Compared with traditional television, Internet TV has greater advantages, and it has also become the development trend of traditional TV expansion media platforms. In the past two years, major Internet companies and TV manufacturers have entered the Internet TV market by relying on the country’s seven major Internet TV licensees. In 2014, the State Administration of Radio, Film and Television began to rectify the Internet TV market and strengthen the review of market licenses, but the popularity of the Internet market continues to heat up.
As one of the seven largest Internet TV licenses in China, Mango TV has experienced strong growth for a year, increased cooperation with hardware manufacturers, and further enhanced the level of Internet TV content. It is understood that by 2015, Mango TV Internet TV has cooperated with more than 50 television manufacturers.
During the Shenzhen Cultural Expo, mango TVinside family products appeared one after another. Over 30 TV boxes and a variety of Internet TVs including Mango, Q, and Mango Ice were displayed. At the user experience level, Mango TV set out from the five modules of personalized interface settings, accurate content recommendation, convenient content search, and new visual presentation to create "Mango TV Zone."
In terms of Internet TV content, Mango TV has stepped up the introduction of a large amount of premium content, and its target competitors point to video content providers like iQiyi and LeTV. In terms of content development strategy, Mango TV continued the youth route of Hunan Satellite TV, focusing on young groups, including content platforms from KBS, MBC, TVB, Huayi Brothers, and Tiancheng Media, as well as Warner, Paramount, Fox, and Disney. Lions Gate and other Hollywood studios' gold content resources.
According to reports, Mango LiveShow, a live content area created by Mango TV Internet TV, will bring 100 concerts and concerts throughout the year in 2015, and will continue to launch live events such as the China Super League. At the same time, it will cooperate with Happy Shopping. The mango shop which integrates entertainment and shopping has been launched. The mango TV inside family product can be used to open the sofa for shopping, further enriching the entertainment mode of Mango TV Internet TV. As a result, Mango TV's Internet TV is no longer a content platform. It is more like a lifestyle for future young people.
Internet video marketing model innovation reflects the growth of latecomers
For the current video site, the key to the core lies in "people." The "person" mentioned here has two meanings: First, it refers to talents from various aspects of content production to operation promotion. The second point is users - for video sites, users are the food and clothing parents, all content production and advertising are rooted in the familiarity and understanding of the core user groups.
Compared with TV marketing, Internet video marketing methods have many differences in terms of flexibility, greater interaction capabilities, and greater creative play. As we all know, Hunan Satellite TV's marketing planning capabilities have become quite mature in the television industry. In the Internet industry, BAT and other industries have created a successful marketing model. Mango TV still has a huge room for improvement as a latecomer.
Since 2014, Mango TV's marketing team has been fully rolled out in Beijing, Shanghai, Guangzhou and Changsha to form a team and set up offices. Internet advertising has achieved certain results. In 2015, Mango TV will have hundreds of millions of advertising revenues on the PC alone.
A major feature of Internet marketing is the simultaneous online and offline. With the development of the O2O model, Mango TV has accelerated the construction of online and offline experience stores. On January 7th this year, “Together with the Good Timesâ€, the Mango TV Internet TV brand experience store and the “Mango TVinside†Jingdong official flagship store were officially opened. Their main business covers set-top boxes, all-in-ones, and VIP services.
Recently, Mango TV's new interactive product “Consonance†went live with the flowers and youngsters in the second quarter, completely breaking through the boundaries between content, users, and brands. At the same time, the online deployment of the OTT advertising system has become a truly multi-screen multi-terminal marketing solution.
Internet Video Industry Chain Creates New Media Group
In 2014, it was called the “Media Convergence Year†by the industry. For the good vision of the "new media group" put forward by the Central Government, mango's thinking is "a precise way of life with linkages." It is reported that Zhejiang Radio and Television will launch "China Blue TV" in July this year. In this time, the new medium of the broadcasting industry entered the Hunan Broadcasting and Television Industry, and once again it was at the forefront of the industry.
The reason why the state encourages the establishment of new media groups is to see the strong strength and influence of multinational media carriers represented by European and American countries, especially the United States’ several major media groups. Such a new type of media group must be involved in all relevant media fields, and from the production of content to distribution to other relevant industries, the "full-industry chain" mode of operation. From this perspective, the future development of Mango TV will be incalculable.
![]()
![]()
Under the background of media integration, provincial-level media such as Hunan Satellite TV, Zhejiang Satellite TV and Jiangsu Satellite TV have started to practice on the road to Taiwan's integration. In the practice of these television media, Hunan Satellite TV has driven content-driven new media platforms to lead the exploration at the new media level, and has seen the dawn of Mango TV's growth trajectory.
On May 15th, Mango TV, as a vanguard model for the integration and development of the broadcasting and TV industry, debuted at the 11th China (Shenzhen) International Cultural Industry Expo. The Mango TVinside family products, DVB+OTT cooperation model, 2015 Mango TV's four major self-made dramas, and mobile value-added services have appeared on the expo. The road to the full-scale industrial chain of Mango TV has been increasingly opened.
Wine is also afraid of the deep contents of the alley is fundamental
Online video is not only an entrance for traditional TV preemption, but also an entrance that every Internet company wants to seize. Both parties are exploring the diversity of content carriers and profit models, but the video industry is ultimately a content industry with high quality content. Can own users.
From the development track of Mango TV in the past year, we can look into the importance of Mango TV to content products. Since the "Solo Broadcasting" project started in 2014, Mango TV has demonstrated the development path of "single broadcast" to "homemade" to joint programming with TV stations, and initially formed "Mango Solo + Premium Selection + Ma Lan Shan Zhi Zhi". As a featured content architecture system, “Ma Lan Shan Zhi Zhi†has become a homemade content brand created by Mango TV.
Mango TV holds a large amount of high-quality content resources in Hunan Radio and Television, making it a unique advantage in content. It is through the use of Hunan Satellite TV's high-quality program content that Mango TV has formed a mutual echo with Hunan Radio and TV in video content. The content is king, but the wine is also afraid of the deep alley. How to move from a simple broadcast platform to an entertainment chain that promotes the coordination of star-building is a direction for video websites.
Since 2015, Mango TV has also introduced non-Hunan TV’s strong variety shows, including the Jiangsu Satellite TV’s travel to the world, in addition to broadcasting the Hunan TV’s second quarter of the flower and juvenile season, real men’s, happy camp, and high-level IP variety shows. At the end, Beijing Satellite TV's most beautiful harmony and other radio and television system content resources, is committed to creating the top video art industry variety agglomeration.
Secondly, video websites have started to develop their own web content, and iQiyi, LeTV and other video websites have invested heavily in self-made dramas. Since 2015, Mango TV has promoted four major self-produced dramas, including high-value learning drama birthday drama, has formed a series of matchmaker costume light comedy gold medal matchmaker 2, aimed at children's market children's drama children's attack, as well as popular traffic The horror love suspense drama ancient mirror, strict control on self-made quality, has been widely praised.
“After the emergence of the mobile Internet, the political and economic life of the entire society has undergone drastic changes and changed the original infrastructure. On this basis, the basic structure and structure of the economy will also change. Mango TV will be transformed in the overall Hunan Satellite TV. And the integration of new media is in a strategic position.†Nie Mei, deputy director of Hunan Radio and Television, and chairman of Hunan Happy Sunshine Interactive Entertainment Media Co., Ltd., said that Mango TV is a carrier for the strategic integration of Hunan Broadcasting and Broadcasting and is currently the most important Carrier.
New Internet TV highlights create a new concept of home entertainment
Another major move of Mango TV in embracing the Internet is the strong investment in Internet TV. Compared with traditional television, Internet TV has greater advantages, and it has also become the development trend of traditional TV expansion media platforms. In the past two years, major Internet companies and TV manufacturers have entered the Internet TV market by relying on the country’s seven major Internet TV licensees. In 2014, the State Administration of Radio, Film and Television began to rectify the Internet TV market and strengthen the review of market licenses, but the popularity of the Internet market continues to heat up.
As one of the seven largest Internet TV licenses in China, Mango TV has experienced strong growth for a year, increased cooperation with hardware manufacturers, and further enhanced the level of Internet TV content. It is understood that by 2015, Mango TV Internet TV has cooperated with more than 50 television manufacturers.
Mango TV
During the Shenzhen Cultural Expo, mango TVinside family products appeared one after another. Over 30 TV boxes and a variety of Internet TVs including Mango, Q, and Mango Ice were displayed. At the user experience level, Mango TV set out from the five modules of personalized interface settings, accurate content recommendation, convenient content search, and new visual presentation to create "Mango TV Zone."
In terms of Internet TV content, Mango TV has stepped up the introduction of a large amount of premium content, and its target competitors point to video content providers like iQiyi and LeTV. In terms of content development strategy, Mango TV continued the youth route of Hunan Satellite TV, focusing on young groups, including content platforms from KBS, MBC, TVB, Huayi Brothers, and Tiancheng Media, as well as Warner, Paramount, Fox, and Disney. Lions Gate and other Hollywood studios' gold content resources.
TV Internet TV
According to reports, Mango LiveShow, a live content area created by Mango TV Internet TV, will bring 100 concerts and concerts throughout the year in 2015, and will continue to launch live events such as the China Super League. At the same time, it will cooperate with Happy Shopping. The mango shop which integrates entertainment and shopping has been launched. The mango TV inside family product can be used to open the sofa for shopping, further enriching the entertainment mode of Mango TV Internet TV. As a result, Mango TV's Internet TV is no longer a content platform. It is more like a lifestyle for future young people.
Internet video marketing model innovation reflects the growth of latecomers
For the current video site, the key to the core lies in "people." The "person" mentioned here has two meanings: First, it refers to talents from various aspects of content production to operation promotion. The second point is users - for video sites, users are the food and clothing parents, all content production and advertising are rooted in the familiarity and understanding of the core user groups.
Compared with TV marketing, Internet video marketing methods have many differences in terms of flexibility, greater interaction capabilities, and greater creative play. As we all know, Hunan Satellite TV's marketing planning capabilities have become quite mature in the television industry. In the Internet industry, BAT and other industries have created a successful marketing model. Mango TV still has a huge room for improvement as a latecomer.
Since 2014, Mango TV's marketing team has been fully rolled out in Beijing, Shanghai, Guangzhou and Changsha to form a team and set up offices. Internet advertising has achieved certain results. In 2015, Mango TV will have hundreds of millions of advertising revenues on the PC alone.
A major feature of Internet marketing is the simultaneous online and offline. With the development of the O2O model, Mango TV has accelerated the construction of online and offline experience stores. On January 7th this year, “Together with the Good Timesâ€, the Mango TV Internet TV brand experience store and the “Mango TVinside†Jingdong official flagship store were officially opened. Their main business covers set-top boxes, all-in-ones, and VIP services.
Recently, Mango TV's new interactive product “Consonance†went live with the flowers and youngsters in the second quarter, completely breaking through the boundaries between content, users, and brands. At the same time, the online deployment of the OTT advertising system has become a truly multi-screen multi-terminal marketing solution.
Internet Video Industry Chain Creates New Media Group
In 2014, it was called the “Media Convergence Year†by the industry. For the good vision of the "new media group" put forward by the Central Government, mango's thinking is "a precise way of life with linkages." It is reported that Zhejiang Radio and Television will launch "China Blue TV" in July this year. In this time, the new medium of the broadcasting industry entered the Hunan Broadcasting and Television Industry, and once again it was at the forefront of the industry.
The reason why the state encourages the establishment of new media groups is to see the strong strength and influence of multinational media carriers represented by European and American countries, especially the United States’ several major media groups. Such a new type of media group must be involved in all relevant media fields, and from the production of content to distribution to other relevant industries, the "full-industry chain" mode of operation. From this perspective, the future development of Mango TV will be incalculable.
This content is copyrighted exclusively by SofaNet. Welcome manufacturers to further exchanges and cooperation with us to create more in-depth product reports.
Smart TV box recommended to install sofa butler, download address: http://app.shafa.com/
Sofa Net is an Internet technology company specializing in smart TVs and boxes. It owns popular products such as sofa butlers, sofa tables, and sofa forums. It has been committed to providing high quality application resources for smart TV and TV box users and active community exchanges. And authoritative evaluation of smart TV products.
Solid - state capacitors are all called: solid - state Aluminum Electrolytic Capacitors.It with the ordinary capacitance (that is, the liquid aluminum electrolytic capacitors) the biggest difference is that use different dielectric material, liquid aluminum capacitor dielectric material as the electrolyte, and solid-state capacitor dielectric material is conductive polymer materials.Solid-state capacitors / Motor starting capacitors
Solid-State Capacitors / Motor starting capacitors
Solid-state capacitors / Motor starting capacitors,Solid-State Capacitors,Solid-State Small Size Capacitors,Solid-State Low Impedance Capacitors,Long Life Solid-State Capacitors
YANGZHOU POSITIONING TECH CO., LTD , https://www.yzpstcc.com