In the invasion of the living room, Alibaba has always dumped its opponents far away. In the era of rampant boxes, Alibaba has occupied most of the market share by providing solutions for cottage boxes, and is already ahead of other companies. Living room layout. In the new era, Alibaba combined Timmy, Infik, Kebor, Jieke and other established HD player manufacturers to occupy a place in the formal TV box market. Alibaba has promoted the development of the OTT box, which undoubtedly laid a good foundation for the invasion of the living room. However, Alibaba's ambition is not limited to this.
The rise of the OTT box business is undoubtedly a huge impact for Radio & TV Cable, and Alibaba is behind the scenes. Imagine that it will be a thorn in the eyes of wide television. However, reality is not an imagination. Looking at the layout of Alibaba, it is actually a big game in the next round. As far as the current domestic situation is concerned, it is impossible for OTT to completely defeat radio and television, and it is no longer the case for Radio and TV to directly suppress OTT. After all, in July 2014, Radio and TV has already made some attempts, and the effect is not obvious. . The future pattern will be the long-standing opposition between radio and television and OTT boxes.
Returning to the topic of Alibaba’s next big game, Alibaba’s promotion of the OTT business on a large scale is actually an opportunity to seek dialogues or cooperation with Radio and TV. After all, in the past on television screens, radio and television have a shrewd voice, greatly limiting the attempts and penetration of various companies for the living room. However, in today's continuous innovation, the old system of radio and television is still not thinking about change, no one in sight. It is difficult to share the benefits of this plot of land in the living room with others. The purpose of Alibaba is in the living room, which is the hinterland of radio and television. Therefore, to be able to touch it must be to some extent to give enough pressure to radio and television.
The development of OTT under the promotion of Alibaba today has undoubtedly brought severe pressure on the broadcasting and television, especially under the strict policy, which is exactly what Alibaba wants to see. Under pressure, broadcasting and TV have also had to start to think and change and independently develop TVOS systems, but the results are not good. At this time, Alibaba seized this opportunity. On July 13, 2015, Alibaba announced a comprehensive strategic cooperation with Hunan Radio Media and DMG Seal Media to provide users with the intelligence to simultaneously possess DVB digital TV capabilities and OTT capabilities. Set-top box. The smart set-top box will be equipped with Ali's YunOS system, and it will collect three major functions of cable TV channels: live broadcast + time shift, classified video on demand, and program recommendation, and it has all kinds of OTT cooperation supported functions. This set-top box is basically equivalent to the OTT box for the user, and Alibaba will also receive coverage of 6 million users.
Although Alibaba currently only cooperates with local radio and television, Alibaba's chess game in the living room has already begun.
Before radio and television in the OTT lack of core technology competitiveness, and now Alibaba's accession, no doubt for the radio and television on the OTT confrontation, add another important weight. This kind of cooperation not only satisfies the demand of Radio and TV itself for fighting OTT, but Alibaba is even more happy because it also marks the strategy of Alibaba in the living room. After joining the radio and television regular army, Alibaba undoubtedly made a quick march on the way to the living room and once again pushed other competitors away.
In fact, what Alibaba really cares about is not how many of its own hardware devices are sold, or how much money an OTT solution can make. What it cares most about is the occupancy of Alibaba Cloud OS TV box or set-top box equipment in the living room, in order to meet the control of the living room payment entrance. After all, an affiliate Alipay on the PC side ushered in the challenge of WeChat payment in the era of popular smart phones. Now, when the outlet of living room equipment is formed, if you don’t grasp the payment portal in time, then Alibaba may face the future. More challenges.
The dispute between Radio and TV and OTT will continue in the country and it will not happen overnight. However, regardless of the outcome of the victory and defeat, Alibaba will finally be able to laugh. After all, the layout of Alibaba in the living room has already been established. Now Alibaba's left-hand radio and television OTT has gone very far in the invasion of the living room. Who else can pose a threat to it? Recently, another news came out. Baidu and Hubei Broadcasting Co. have started cooperation in video games. It seems that major companies have quietly changed their layout in the living room. After all, walking on two legs will be more secure, especially if they cannot confirm the outcome. in the case of. "Each egg cannot be placed in the same basket." I believe everybody in the company is still very much aware of this.
![]()
![]()
Ali in the next big game
The rise of the OTT box business is undoubtedly a huge impact for Radio & TV Cable, and Alibaba is behind the scenes. Imagine that it will be a thorn in the eyes of wide television. However, reality is not an imagination. Looking at the layout of Alibaba, it is actually a big game in the next round. As far as the current domestic situation is concerned, it is impossible for OTT to completely defeat radio and television, and it is no longer the case for Radio and TV to directly suppress OTT. After all, in July 2014, Radio and TV has already made some attempts, and the effect is not obvious. . The future pattern will be the long-standing opposition between radio and television and OTT boxes.
Returning to the topic of Alibaba’s next big game, Alibaba’s promotion of the OTT business on a large scale is actually an opportunity to seek dialogues or cooperation with Radio and TV. After all, in the past on television screens, radio and television have a shrewd voice, greatly limiting the attempts and penetration of various companies for the living room. However, in today's continuous innovation, the old system of radio and television is still not thinking about change, no one in sight. It is difficult to share the benefits of this plot of land in the living room with others. The purpose of Alibaba is in the living room, which is the hinterland of radio and television. Therefore, to be able to touch it must be to some extent to give enough pressure to radio and television.
The development of OTT under the promotion of Alibaba today has undoubtedly brought severe pressure on the broadcasting and television, especially under the strict policy, which is exactly what Alibaba wants to see. Under pressure, broadcasting and TV have also had to start to think and change and independently develop TVOS systems, but the results are not good. At this time, Alibaba seized this opportunity. On July 13, 2015, Alibaba announced a comprehensive strategic cooperation with Hunan Radio Media and DMG Seal Media to provide users with the intelligence to simultaneously possess DVB digital TV capabilities and OTT capabilities. Set-top box. The smart set-top box will be equipped with Ali's YunOS system, and it will collect three major functions of cable TV channels: live broadcast + time shift, classified video on demand, and program recommendation, and it has all kinds of OTT cooperation supported functions. This set-top box is basically equivalent to the OTT box for the user, and Alibaba will also receive coverage of 6 million users.
Although Alibaba currently only cooperates with local radio and television, Alibaba's chess game in the living room has already begun.
Eggs cannot be placed in a basket
Before radio and television in the OTT lack of core technology competitiveness, and now Alibaba's accession, no doubt for the radio and television on the OTT confrontation, add another important weight. This kind of cooperation not only satisfies the demand of Radio and TV itself for fighting OTT, but Alibaba is even more happy because it also marks the strategy of Alibaba in the living room. After joining the radio and television regular army, Alibaba undoubtedly made a quick march on the way to the living room and once again pushed other competitors away.
In fact, what Alibaba really cares about is not how many of its own hardware devices are sold, or how much money an OTT solution can make. What it cares most about is the occupancy of Alibaba Cloud OS TV box or set-top box equipment in the living room, in order to meet the control of the living room payment entrance. After all, an affiliate Alipay on the PC side ushered in the challenge of WeChat payment in the era of popular smart phones. Now, when the outlet of living room equipment is formed, if you don’t grasp the payment portal in time, then Alibaba may face the future. More challenges.
The dispute between Radio and TV and OTT will continue in the country and it will not happen overnight. However, regardless of the outcome of the victory and defeat, Alibaba will finally be able to laugh. After all, the layout of Alibaba in the living room has already been established. Now Alibaba's left-hand radio and television OTT has gone very far in the invasion of the living room. Who else can pose a threat to it? Recently, another news came out. Baidu and Hubei Broadcasting Co. have started cooperation in video games. It seems that major companies have quietly changed their layout in the living room. After all, walking on two legs will be more secure, especially if they cannot confirm the outcome. in the case of. "Each egg cannot be placed in the same basket." I believe everybody in the company is still very much aware of this.
This content is copyrighted exclusively by SofaNet. Welcome manufacturers to further exchanges and cooperation with us to create more in-depth product reports.
Smart TV box recommended to install sofa butler, download address: http://app.shafa.com/
Sofa Net is an Internet technology company specializing in smart TVs and boxes. It owns popular products such as sofa butlers, sofa tables, and sofa forums. It has been committed to providing high quality application resources for smart TV and TV box users and active community exchanges. And authoritative evaluation of smart TV products.
Light-resistant design ,and support single and muilt touch points,widely use to financial telecom service,Adverstisement show,Industrial control ,public query ,self-service,E-education ,and games etc aera.Ultra-thin, ultra-narrow design, no matter whether it is external or built-in, it can adapt to various needs without affecting the appearance and saving built-in space. Infrared sensing principle, simple finishing, LED die, stable performance, high touch precision and long life.The unique installation method makes the installation of the client a breeze.The surface of the aluminum alloy is sprayed and oxidized, and the whole is delicate, simple, generous and multi-touch. Simple operation, USB connection, plug and play.
Picture show:
Diy Infrared Touch Frame,Infrared Touch Screen Kit,Install Infrared Touch Frame,Ir Touch Frame Diy,Usb Infrared Touch Screen,Outdoor Infrared Touch Screen
ShenZhen GreenTouch Technology Co.,Ltd , https://www.bbstouch.com