Home appliance channel melee: Suning Bang Jingdong Guomei Suning Sun

On July 28th, Weibo V “invariably agreed” to forward an article entitled “The Secret of Cash Flow,” an article the author claims is worth 1,000 yuan. The article stated that “Suning and Gome sellers don’t make money” but they never broke the shop. , low-cost sales, not to "expand the scale, win the competitors, rely on the advantages of scale to obtain profits," but to "get cash flow," direct that the United States and the Soviet Union are relying on cash flow to make money, and now "there is a big reduction in cash flow." ” This triggered Suning’s high level of anger and then bombarded him with Jingdong’s actions for Heisuning. Suning’s executive vice president Li Bin even satirized Jingdong’s “play Suning Command” last year and switched to the “Black Suning Command” this year. JD.com denied this. Jing Lei, the head of Jingdong Market, said that colleagues from the Public Relations Department are busy preparing for the JD.com pop conference. The e-commerce observer Gong Wenxiang also supported Weibo, saying that in the afternoon of the 29th, JD When the person in charge communicated, the latter said, "The black-suning cash flow problematic series of big v-forwarding microblogging is not planned by Jingdong."

However, the head of Suning's e-commerce marketing department continued to “fear” when interviewed by the media, and said that Suning has had some exchanges with some microblog accounts and confirmed that “an e-commerce company” has asked people to reprint microblogging. “Opposing this The move was to stir up the August anniversary of Suning's upcoming e-commerce. It was only a change of tricks. It changed from last year's "Ming" to this year's sneak attack, and Suning's cash flow tells consumers that Suning can no longer fight the price war. ”

At the same time, Suning has once again become the subject of shelling by the United States because of its "online and offline same price" strategy.

On July 29, at the 2013 China Color TV Consumer Trend Seminar hosted by Gome, Gome Appliance Wang Junzhou continued to shell Suning’s “online and offline same price” policy and told the media that “online and offline same price”. Does not meet the status quo of the industry, can only play an advocacy role, can not be done in the short term.

He pointed out that the commodity pricing power is not a retailer, but a supplier, and can not achieve the same price online and offline without knowing the pricing power. He also said that at present, most suppliers do not want the same price, and they are more inclined to set sales prices based on the actual conditions of the region and stores. In addition, an instant price adjustment can be achieved on the Internet, but the uniform replacement of price tags for stores nationwide will be a very large project. Repeated fluctuations in prices will cause confusion in the stores.

In fact, Gome's shelling of Suning's "similar price strategy" has a long history. On Baidu, the keyword of “National US artillery bombarded with the same price” is used as the key word. The search result is as many as 225,000. Wang Junzhou and Goyang He, vice president of Gome, have satirized Suning’s same price strategy on several occasions.

However, as early as August 2012, during the e-commerce price war, GOME itself tried to implement the “online price online” policy. At that time, GOME had announced that “over 1700 stores throughout the country will maintain the same price online and offline. Series and all-round launching of fighting to Jingdong."

In an interview with Gome stores, China National Grid also discovered that if consumers point out that the price of the same product online is lower, the staff of Gome stores will lower the price of the product in real time. To a certain extent, Gome is implementing the same price strategy. . The chairman of GOME Online, Geng Guixian, also disclosed that Gome will announce the new actions of online and offline sales integration.