Difficult to get out of the inner shadow, the future of NVC lighting is unpredictable

It has been a month since Wang Donglei became the new chairman of NVC Lighting, but the company does not seem to have emerged from the shadow of last year's management shock. Recently, LED companies have been rumored that Dehao Runda will build 500 LED packaging production lines. NVC lighting is in a state of stagnation.

The industry said that with the sale of Wu Changjiang shares, it seems that no one can fairly represent the interests of NVC lighting.

Net profit shrank 64 times last year

According to NVC Lighting's 2012 annual report, the company's revenue and net profit have declined for the first time since 2009. Among them, revenue was 3.546 billion yuan, down 6.63% year-on-year, and net profit was only 8.416 million yuan. This figure was 548 million yuan in the same period last year, shrinking more than 64 times.

NVC Lighting said that on the one hand, the overall economic situation is not optimistic, the world economy is slowing down, the European economy is still unclear, and domestic GDP is lowered to 7.8%. On the other hand, the changes in the company's internal management have affected the operation of multiple subsidiaries and the overall performance has been affected.

However, in the eyes of the industry, the net profit of NVC is directly at the loss red line. The main reason for the first decline in revenue in the past five years is the management's infighting. The departure of NVC's founder Wu Changjiang in the middle of last year caused a strong rebound in the company's employees, distributors, suppliers, etc., which led to a nationwide strike, two factories in Chongqing Wanzhou and Huizhou, Guangdong and Chongqing offices. Continued strikes; NVC's 36 first-class dealers suspended orders for NVC; suppliers also stopped supplying, and NVC lighting was once paralyzed. Wu Changjiang himself admitted at the beginning of this year that if there was no turmoil last year, the company's revenue should increase by 20%-30%.

Dehao Runda benefit channel

Since April 3 this year, Wang Donglei has officially served as chairman of NVC Lighting. In this way, Dehao Runda will be the biggest beneficiary.

Take the channel as the king. From a sales perspective, NVC Lighting has a strong sales channel. According to the annual report, in 2012, NVC Lighting added 263 stores, with a total of 3231, which is the core of NVC lighting in the national lighting market. Industry experts also pointed out that it is because of the huge sales channels that it has attracted the investment of Schneider and Dehao Runda. It is hoped to use the sales channels of NVC to quickly spread the goods and promote their products and services. This is also the entry of many foreign companies. The domestic market and some companies have a cross-domain diversification strategy.

For Dehao Runda, it has the chip and sub-package resources upstream of LED lighting. Its main business includes LED light source products, display screens and the manufacture and service of small kitchen appliances. However, in terms of channel resources, it is not its strength. Through Wang Donglei's helm, in the future, Dehao Runda will share the channels of NVC Lighting to improve its industrial chain. At the beginning of last month, Dehao Runda also confirmed to the outside world that the LED light source products produced by the company in the first quarter of this year have begun to enter the channels of NVC lighting throughout the country for sales.

NVC lighting is difficult to predict

With the gradual advancement of the elimination of incandescent lamps and the proposed “12th Five-Year Plan”, it will provide 2.2 billion yuan to promote the support of energy-saving lamps and LED lights. NVC Lighting also hopes to achieve rapid transformation, especially in the annual report. Listed in the memorabilia, in December, Dehao Runda, together with the advanced technology of LED in Dehao Runda, will quickly realize the transformation of the company.

The idea is good, but on the other hand, Dehao Runda light source products enter the channel of NVC lighting, then what about NVC lighting source products? In the opinion of the industry, the entry of Dehao Runda light source products will definitely have a greater impact on NVC lighting products. In addition, in the LED lighting, Dehao Runda is in the front, so that NVC Whether the transformation of lighting can quickly realize the benefits will be an unknown. Moreover, the light source products belong to the core business of NVC Lighting, accounting for 37% of the revenue in 2012.

The industry said that the most worrying thing is who will represent the interests of NVC in the future, and be dedicated and responsible. There used to be Wu Changjiang. He used to say that NVC Lighting is his child and will do his best to be responsible for NVC lighting. However, this situation has undergone a fundamental change as Wu Changjiang sold his NVC lighting stock to DHL Runda and turned to become the second largest shareholder of DHL Runda. Today, Wu Changjiang is more like a professional manager.

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