News: In 2014, IPTV evolved to a smart home, and OTTTV went through two hot days. In 2014 of IPTVOTT, some people cried and someone laughed. Someone survived and some people turned around in the dead. The process is very important, and the outcome is more important. It is a big environment, a bow, and a new industry. All this is a change under the changed circumstances. From spoils to groups, the process is also the time of trials, will-power endurance, and ability to change machines. One of the two most beautiful words in humanity: hope. The worst moment is also the best moment. How do you start off on the eve of dawn?
November 20-21, 2014, streaming media network "IPTV evolution, new opportunities in the new situation of OTT TV changes and IPTV evolves into smart homes, regulatory OTT TV change" summit forum held in Sanya, let us inherit , change, development, and guide the industry to further evolve in the transformation and innovation. The second day of the forum theme "OTT TV change" is underway.
The following is the full text (shorthand) of Duan Youqiao, deputy general manager of Galaxy Internet TV and senior vice president of iQIYI:
This topic is particularly serious. I am not very suitable for serious topics. Today is more special. I have two identities. The first is the deputy general manager of Galaxy Internet TV Co., Ltd. The second identity is the senior level of iQIYI. Vice President, I think the content I share or communicate with you today includes the first piece of the current state of the Internet TV market in China that we can see so far, including some of our analysis and experience. The second piece is the outlook for the future. I talked with several friends yesterday afternoon. Including the introduction in the morning, I feel that there is a message or a message for everyone. There is a bit of pessimism.
The current state of the market is not very good. To be honest, my personal opinion is just the opposite. I think it may be the best starting point and foundation for the development of China's Internet TV. Why is it that we are talking about nothing more than three topics in this field? The first investment; the second is the product; the third is cooperation. First of all, I think investment in terms of the current market for Internet TV should be the best time to start. Secondly, for the current licensees or terminal manufacturers to create the best user experience products are the best time to interfere, are the most impulsive. The third is industry cooperation. I think that in this state, cooperation that was difficult to achieve in the past should now be easier. Therefore, I personally think that in the second half of 2014, it may very well be the best opportunity for China’s Internet TV development.
We all know that Internet TV is like a pig flying from 2013, but in the course of half a year, regardless of the practitioners or the scale, there is indeed a little hesitation about the industry changing. How to face this change, I would like to introduce what we have so far. Some of the current situation in the market and our understanding are shared with everyone. To tell the truth, this market is a bit annoying. Not only is China the same in the world, but it is actually the state of the Internet in North America. I call him " Chuhan disputes, North America is the second video provider is the terminal provider, including Amazon and Google, as well as TV terminal box manufacturers. Two months ago, we made a profound exchange with Netflix. We discovered that we encountered the same depth in the process of our communication. It was the same for video providers and terminal manufacturers including Samsung and future generations of 40 million users. Youtube on the platform they tangled with us, is where this LOGO Samsung TV on, there can not do all the video aggregation, in addition to the payment system in the end is who the user is who the end, a person looking at Samsung TV Who is this user of Netflix video?
Let's take a look at the competitive situation of China's Internet TV. Let's take a look at the convergence of the current Internet TV industry in China. I will describe this phenomenon as a competition from the Chu and Han to the Romance of the Three Kingdoms. This industry can now be seen. To the most important participants are three aspects, the first licensee. The other is the terminal and the operator including the TV manufacturers set-top box manufacturers including operators I put them together is actually very simple, they are the terminal and the user's controller. The third is the video website. Everyone knows that video websites are content and CDN providers.
Under such a situation, especially in the face of the current situation of China's Internet TV in the second half of 2014, my personal point of view is that the future success or failure of this industry is determined by the ability to cooperate, so I said that the ability to cooperate is the key. Whether it is for the above three participants, or for other companies and companies in the upstream and downstream sectors of the industrial chain, your ability to co-operate includes the ability to cooperate in technical products. Your mentality will keep up with the downstream. In many occasions, we all say that Internet TV is not the same as the new technology and new products we have seen before. It is said that so far no revolutionary technology product has been born in this industry and no revolutionary one has been born. Business model, so cooperation will become a key capability of this industry who can lead the future.
I would like to share with you some of our views on the Internet as a whole. Because Internet TV is still part of the Internet, for the analysis of this industry's perspective, we have seen the geographical path of the development of the global science and technology industry since the Industrial Revolution. From Europe to the United States to Japan to Japan and South Korea, to the Internet industry, we are pleasantly surprised to see that the most developed regions of the Internet in the world are two, one is the United States and the other is China. At the time when the development of the science and technology industry was most concentrated, no such situation occurred in Japan and South Korea from then on to Europe and the United States, and China was a big manufacturing country. When our Internet boomed, we discovered that Chinese Internet companies not only surpassed Japan and South Korea. , And beyond Europe and the United States, Internet companies go hand in hand, including our millet, 360 companies such as Japan, South Korea and Europe basically can not find, regardless of their size and the current operating situation.
This is why? I personally concluded that I think that the essence of the Internet is the innovation of technology and models driven by venture capital. In the Internet industry, we can see that the business model is particularly simple. Advertising is a particularly simple matter. The game in pigs is that A looks at the contents of the Internet and pays the money from the advertisers. The paid e-commerce is a game of wool on the sheep. Whoever buys something or watches video will pay the money. The third game is a game in which wool is played on another sheep. The following of iQIYI has nearly 2 million game revenues per year. Only 98% of people play games without paying money. Only 2% pay for this game. 2% of the contribution to the use of 100% of people, we look at the video industry in this case, this is actually the first two modes is the media model is advertising, the second operating mode is to pay.
The media model Most Chinese Internet companies can't succeed and grow. I personally believe that the same working habits of the same language and the same working habits determine the population of Jerez. The contribution of each Chinese Internet user is not high. However, with a large population base, iQiyi can be used as a video website for 1.3 billion Chinese people. In Europe, there is only one country for English. In Europe, we promote services. He promotes a service and has to do more than a dozen languages. Each language has a cross section. There is a very, very big difference in interaction. This model can be successful basically in the United States and China. US media is serving the world. China's such a large market supports any Internet company. We see WeChat having hundreds of millions of users on the line in two to three years. , Baidu's search needless to say, including Alibaba e-commerce has created an astonishing 300 billion in the United States market value. The second is user payment. This model needs to consider the contribution value of each user. So we see the market value of the largest video provider in the United States, which is about $230 billion, which is about 100 dollars a year for each user. Basically, With a revenue of $4 billion in the previous year, the center of this global Internet development must be in the United States and China.
We see the management model and business model, China's unique TV screen Internet supervision model, this must be the win-win cooperation has become the industry's main song, we compare the Chinese Internet romances to the Three Kingdoms, the Three Kingdoms played for decades last who There was no win. What impacted was the last other dynasty. During the development of Internet TV, I thought that the main players had three phases of development. The first phase was not only for licensees but also for video sites and terminals. Therefore, from 2010 to 2012, in this industry, no matter who the three major people first do this business, whoever eats crabs, they will test their own efforts from 2012 to 2014, because this industry will compete with each other, and who will do it? Who is good to lead. From 2013 to now, we test everyone's ability to cooperate. The biggest challenge for Internet TV companies in the entire industry is not the operation of technical product content but cooperation. The licensee knows who can't make any money and makes money for both users and customers. money.
Now let’s talk about the business model of China’s Internet TV. When several friends discussed it yesterday afternoon, everyone agreed that China’s Internet TV business model is the Internet model, the management model is TV, and the business model should be the Internet model. Paid, we have fierce confrontation of two kinds of views, the first type of viewpoint Fufeng has become the mainstream of the industry, including our video site, there are many to verify this model, their theory is very simple to see in the TV for clarity requirements need to be relatively high The content that needs to be updated is better. For those who are inevitably paying for the content but not for free, I personally agree that the mainstream model in this industry should be advertising. This is the largest scale I have ever talked about in most of China. Internet companies are all media models that are not user models. The most successful companies in China’s Internet are based on such an internet model with scale as the core and media model as the mainstream model.
In 2014, earlier this year, I personally made a calculation and wrote an article. In 2018, we expect that the Chinese OTT market will have an active terminal of 200 million yuan. The overall advertising inventory is 58.4 billion yuan, which is roughly The effective advertising inventory is RMB 29.2 billion. The concept is that China's TV advertising market in 2013 is 130.2 billion yuan, and China's cable TV viewing fee is 46 billion yuan. If it really has a size of 29 billion yuan or 450 billion yuan, Internet TV has become a Chinese media model. The mainstream.
So far we can look at China’s Internet TV market with the United States. Some of the data of several users are compared with about 30 active DAU users on the license plate’s platform that appear in the country’s previous APP format or are now aggregated. From 5% to 50%, the user's viewing time is about 3 hours more per day than the number of users per user. The number one ranking in this category may be more than 30% in summer vacation, 30% in movies and animations, and 15% in variety shows. 10%, we are currently looking at the contrast between Internet TV broadcasts and live streaming. The second to get the viewing data of Chinese television in North American market, because his set-top box including TV is in the presence of NET, this all time 240 to 250 minutes, the TV drama ranked first over 40% of the time, so the TV channel 32% of TV viewers look back, 32% of them look back at two-thirds, one-third of live broadcasting, variety shows account for 23%, and movies account for 5%.
Therefore, from this data, I think we can support our future China's Internet TV market must be based on the media's advertising model, supplemented by the operating payment model. This is the essence of China’s Internet market and will become the future of China’s Internet TV. One of the attributes of development, the following will also answer this question. A lot of friends will ask me a lot of questions from my practitioners. In recent days, Xiaomi has invested $300 million in iQiyi, and I will give a unified explanation and answer. In the entire internet industry, iQiyi started to engage in this business on January 9, 2012. Our strategy is very simple called iQiyi inside. In this field, Galaxy or iQI does not independently make the brand's hardware. Many of our Internet companies and video sites do their own brands of boxes and TVs, but we will look for the best hardware vendors. Now 50 hardware vendors have gone beyond us with a simple video platform. In-depth cooperation.
Therefore, it is the iKeZi Galaxy that has established its policies in this area. How to look at Xiaomi's investment in iQiyi, Xiaomi invests in Youku about one or two weeks before investing in iQiyi, and Alibaba invests in Youku. The first two days of Sohu At the meeting, Zhang also said that he may cooperate with Xiaomi and Suning invests in PPTV. Therefore, the investment in Internet industry mergers and acquisitions is not the same as traditional industries. Traditional industry investment is mostly upstream and downstream of the strategic industrial chain, and after binding, it is basically bound and dead, but In the Internet industry in this area, we can see that Baidu Ali Tencent has so far invested several billions of dollars in M&A in the Chinese market, but it does not see that everyone's business is really tied together. This is the future of iQiyi. Ye Hao Galaxy Ye Hao will cooperate with companies such as Xiaomi, and will continue to cooperate with other terminal manufacturers as the key.
In the cooperation between Galaxy and domestic terminal manufacturers, we have accumulated advantages over the past two and a half years of practice. There are three points in this cooperation. The first point is our diversified cooperation. The Galaxy platform is placed on Hisense's TV sets and puts In Xiaomi's set-top box, you find that there are many new features inside the other terminals. This thing defines the design, which is jointly developed by the company Galaxy and the terminal manufacturers, beyond the video itself and beyond the license itself. The second is that differentiation of all TV terminals in the store including online channels to sell each want to differentiate, we do this Skyworth set-top box he hopes Huawei's set-top box is different, Tmall's hope is not the same as other set-top boxes, TV's Competitive Industries If we go to Suning or Gome's stores and see that the six major TV manufacturers have opened their cross-sections, salespeople can't sell televisions, so we do a lot of differentiating practices. Third, the market's sales orientation We hope to use the advantages of platform resources to really help our terminal partners to do a good job of sales.
Let's look at the future. Here we take the old netflix data. We see that its gaming terminals accounted for 50% of the video traffic three years ago. This is the year 2011 to 2014. The data has been very large. Change, this change mainly in the TV and set-top box also includes mobile phones and tablet computers, we saw 32% +18% in the set-top boxes and TV mobile phone tablet PCs accounted for half of netflix, this three-year huge for this company Changes in China's Internet Video So far China's mainstream video sites in 2014 have seen more traffic from the mobile side than the PC. For the last week of August last year, iQiyi’s traffic from the mobile exceeded the PC for the first time. This year we It is predicted that one or two of the video sites will come from a mobile terminal with a revenue of more than one billion yuan. This is a very big change. I think the next step is to change the television, so we can be in a very short time. It can be seen that we will all become mobile phone accessories and broadband will become a video accessory. The broadband service includes a video content that includes sending a set-top box, and 20 yuan monthly network service. When the broadband exceeds 5 trillion 10 trillion, including the broadband we see 100 trillion Gigabit, that runs 90% above. The content is video. Here is a comparison of data. In 2014, we will have a miracle show, which is the largest flow of drama. Its peak time can battle one-third of all North American Internet traffic. This miracle accounted for the entire North America. The traffic accounted for 8% between 8pm and 10 days of the same day, nearly a quarter of the flow of television dramas.
We all know that there is also a miracle in the iQI mobile phone and mobile PC. In 2014, there was a comedy from the stars. One quarter of the entire iQiyi website came from the mobile TV drama. Channel 50's traffic from the TV drama was also from In a TV series, at the height of the peak, IGI Arts' video site can fetch between 5% and 10% of the entire Internet traffic in China. At one time, the drama accounted for 2% of the entire Chinese traffic.
At present, we believe that when we can hide our talents, we can review the development of television for so many years, and we can also look forward to what kind of technical products and operations the industry will have in the future. After we invented the TV set in 1955, the first change was to shake it. The controller, in 1956, had a remote controller with a wireless remote controller for several years. This infrared remote control has not been abandoned for 60 years, and the entire television industry has been developing for 60 years. I think there are three main points of technological product innovation. The first is the multi-channel model. When the bandwidth of our television transmission video exceeds the image, we have adopted a channel. Now it becomes digital, and 38 megabytes has become H264, After 265, the real HD channel may have a bandwidth of 2MB to a bandwidth of 5MB and 8MB. This is the first time that the television industry has innovated its technology products. The second thing is the teletext TV that emerged in the 1970s in the 1970s. , he used television bandwidth to broadcast some of the graphic information is actually advertising, this county-level television also broadcast, this nineties Bring a large amount of advertising and operating revenue to China's large number of TV stations in counties and cities. The third thing is VOD. We used to look at the channel at most to look at the graphic. After the development of the IPTV digital TV, there is a homepage on the interface. After it is turned on, it is not a channelization. It is a TV show to open a TV drama to see any episode any time you see what you like to see. The biggest product change in the TV industry is just three things. Let's take a look at OTT's Internet TV. In my eyes, China, the United States, and the world at large, have vigorously engaged in five or six years of Internet TV. To tell the truth, there are basically no major technical products and operational innovations.
From 2013 to now, about two years, China’s Internet TV innovation has been summarized into two points. The first interaction is simple. China’s previous traditional TV remote control is 39-key. Today’s Internet TV includes the first of its kind, including Xiaomi. The set-top box later made the remote control 11 keys, which became the standard for China's smart TVs. Our earliest OTT set-top box was the metro interface. It abandoned the previously complicated IPTV and digital TV broadcasting. Is this thing a big innovation? I don't think so.
In the future Internet TV industry, China's Internet TV OTT industry must have some innovation beyond our imagination. We know where the target is but don't know how to arrive. This is like watching the mobile Internet four or five years ago, but nobody knows about mobile. The Internet is the platform that truly brings the mobile Internet to the PC. We finally found this thing to be called WeChat. Ten years ago, Tencent did not know this when developing WeChat, so we stood at today’s time and we compared it. Calmly, we can think about what kind of technological products and innovations will be in the future of China's Internet TV. I also used a term that Zhou Hongt said. He said that what the Internet does is not as good as a product. , so we have all the guests and friends present here today, including the entire Chinese Internet TV industry, we have particularly long time and space to consider this issue. My personal Galaxy and iQiyi team consider the following five points, not necessarily the real future. The trend starts here.
The first is the portalization of television. There are two maps below the entire screen, a picture of the mobile terminal of the iQIYI in 2011, and a picture of the 2014 iQIYI mobile phone terminal. Those who are interested can see 2011. In 2014, iQIYI's company developed relatively quickly and various things took place. In this way, we found a particularly large difference between the two interfaces above. The old page movie drama and the new pages were turned into news and Informational stuff, this particularly big change. We previously said that Sina and Sohu NetEase are all doing portal video efforts, but they have basically failed. Including Youku iQiyi and several other video sites doing portalization efforts, so far it looks like the general trend, so I think if the home Internet portal, I think the most important TV will not become a brand DVD player, Take a TV or a CD disc to become a portal. This portal is not a web page nor a PAD interface. This should be a portal interface. This first should be worthy of our consideration.
The second is short video, many people say that television does not have the opportunity to watch short video. Everyone is not willing to watch short video. This short video is under the supervision of the licensee. The professional short video is not transmitted by the users themselves. The short video must be on Internet TV. There is a future, but the presentation situation will change. In the era of big data, it is this information without information. This Internet has no value. We can't just say that the organization of the reorganization of content presents interactive feedback and the situation may determine whether this content is used by users. Like this is the second point.
The third point is that people-centered, we have seen all the video in the past as the core of the screen, look at the TV mobile phone PC, as time goes by to tell everyone's content interface UI homogenization will be artificial core. Instead of focusing on the screen, this post-screen era is not just as simple as mobile remote control. There must be something new to come out of.
In the fourth point, I talked about the rise of pure network content. iQIYI, including other video websites, has nearly 80% of the content on the Internet so far. It is also content purchased through other content channels, and content created on its own network may be less than 20%. %, There were several key milestones in 2014. The first is that Love Apartment said earlier this year that it was broadcast poorly on the TV channel, but the Internet broadcast was very good. You from the stars have not broadcasted on the Internet so far. The broadcast volume has far surpassed the TV dramas that we think are the hottest. There are also some great magicians whose content is video website production and then sold to TV channels. We believe in the future that even if the content on the OTT TV screen is different from the previous content, This is specially tailored for netizens. This is the time when cinemas and TVs, from movie theaters to TVs, the former contents are called movies and later become TV sets. Internet TVs must have pure network content in the future. The content may not be broadcast on the TV surface. Very suitable.
The last point is the new mode of new hardware and new experience. So far the core of Internet TV is the cheapest, as if it is a lot cheaper than the traditional TV manufacturers. From 6999 to 1999, this is not the key to Internet TV. We are also in this industry. Do discussion.
Let's review the products we have done with TCL for more than 2 million TV sets. We have custom-built video theaters. We look at the paid downloads on a special zone on TV. This Haier TV is on the market, and we are collaborating with Skyworth on Skyworth. The set-top box, as well as the mobile phone that cooperated with Huawei, also cooperated with Haier on handheld game consoles.
At the end of this section, the development of Chinese TV is from TVB to cable TV, to digital TV to IPTV, and the entire industry is monopolized and subsidized. However, some Internet TVs are not monopolized at the moment. There is no hearing and there is no operator. The subsidy, there is no live broadcast but the industry is developing very fast, so we have reason to believe that this industry can develop more vigorously after the parties in this industry of OTT can achieve sincere and deep cooperation. The future of our world will be IT connection. In the network, I firmly believe that Internet TV must be the gateway to the Chinese and reach the goal of all people. We can open videos whenever and wherever we want and watch TV as we like. thank you all!
November 20-21, 2014, streaming media network "IPTV evolution, new opportunities in the new situation of OTT TV changes and IPTV evolves into smart homes, regulatory OTT TV change" summit forum held in Sanya, let us inherit , change, development, and guide the industry to further evolve in the transformation and innovation. The second day of the forum theme "OTT TV change" is underway.
The following is the full text (shorthand) of Duan Youqiao, deputy general manager of Galaxy Internet TV and senior vice president of iQIYI:
This topic is particularly serious. I am not very suitable for serious topics. Today is more special. I have two identities. The first is the deputy general manager of Galaxy Internet TV Co., Ltd. The second identity is the senior level of iQIYI. Vice President, I think the content I share or communicate with you today includes the first piece of the current state of the Internet TV market in China that we can see so far, including some of our analysis and experience. The second piece is the outlook for the future. I talked with several friends yesterday afternoon. Including the introduction in the morning, I feel that there is a message or a message for everyone. There is a bit of pessimism.
The current state of the market is not very good. To be honest, my personal opinion is just the opposite. I think it may be the best starting point and foundation for the development of China's Internet TV. Why is it that we are talking about nothing more than three topics in this field? The first investment; the second is the product; the third is cooperation. First of all, I think investment in terms of the current market for Internet TV should be the best time to start. Secondly, for the current licensees or terminal manufacturers to create the best user experience products are the best time to interfere, are the most impulsive. The third is industry cooperation. I think that in this state, cooperation that was difficult to achieve in the past should now be easier. Therefore, I personally think that in the second half of 2014, it may very well be the best opportunity for China’s Internet TV development.
We all know that Internet TV is like a pig flying from 2013, but in the course of half a year, regardless of the practitioners or the scale, there is indeed a little hesitation about the industry changing. How to face this change, I would like to introduce what we have so far. Some of the current situation in the market and our understanding are shared with everyone. To tell the truth, this market is a bit annoying. Not only is China the same in the world, but it is actually the state of the Internet in North America. I call him " Chuhan disputes, North America is the second video provider is the terminal provider, including Amazon and Google, as well as TV terminal box manufacturers. Two months ago, we made a profound exchange with Netflix. We discovered that we encountered the same depth in the process of our communication. It was the same for video providers and terminal manufacturers including Samsung and future generations of 40 million users. Youtube on the platform they tangled with us, is where this LOGO Samsung TV on, there can not do all the video aggregation, in addition to the payment system in the end is who the user is who the end, a person looking at Samsung TV Who is this user of Netflix video?
Let's take a look at the competitive situation of China's Internet TV. Let's take a look at the convergence of the current Internet TV industry in China. I will describe this phenomenon as a competition from the Chu and Han to the Romance of the Three Kingdoms. This industry can now be seen. To the most important participants are three aspects, the first licensee. The other is the terminal and the operator including the TV manufacturers set-top box manufacturers including operators I put them together is actually very simple, they are the terminal and the user's controller. The third is the video website. Everyone knows that video websites are content and CDN providers.
Under such a situation, especially in the face of the current situation of China's Internet TV in the second half of 2014, my personal point of view is that the future success or failure of this industry is determined by the ability to cooperate, so I said that the ability to cooperate is the key. Whether it is for the above three participants, or for other companies and companies in the upstream and downstream sectors of the industrial chain, your ability to co-operate includes the ability to cooperate in technical products. Your mentality will keep up with the downstream. In many occasions, we all say that Internet TV is not the same as the new technology and new products we have seen before. It is said that so far no revolutionary technology product has been born in this industry and no revolutionary one has been born. Business model, so cooperation will become a key capability of this industry who can lead the future.
I would like to share with you some of our views on the Internet as a whole. Because Internet TV is still part of the Internet, for the analysis of this industry's perspective, we have seen the geographical path of the development of the global science and technology industry since the Industrial Revolution. From Europe to the United States to Japan to Japan and South Korea, to the Internet industry, we are pleasantly surprised to see that the most developed regions of the Internet in the world are two, one is the United States and the other is China. At the time when the development of the science and technology industry was most concentrated, no such situation occurred in Japan and South Korea from then on to Europe and the United States, and China was a big manufacturing country. When our Internet boomed, we discovered that Chinese Internet companies not only surpassed Japan and South Korea. , And beyond Europe and the United States, Internet companies go hand in hand, including our millet, 360 companies such as Japan, South Korea and Europe basically can not find, regardless of their size and the current operating situation.
This is why? I personally concluded that I think that the essence of the Internet is the innovation of technology and models driven by venture capital. In the Internet industry, we can see that the business model is particularly simple. Advertising is a particularly simple matter. The game in pigs is that A looks at the contents of the Internet and pays the money from the advertisers. The paid e-commerce is a game of wool on the sheep. Whoever buys something or watches video will pay the money. The third game is a game in which wool is played on another sheep. The following of iQIYI has nearly 2 million game revenues per year. Only 98% of people play games without paying money. Only 2% pay for this game. 2% of the contribution to the use of 100% of people, we look at the video industry in this case, this is actually the first two modes is the media model is advertising, the second operating mode is to pay.
The media model Most Chinese Internet companies can't succeed and grow. I personally believe that the same working habits of the same language and the same working habits determine the population of Jerez. The contribution of each Chinese Internet user is not high. However, with a large population base, iQiyi can be used as a video website for 1.3 billion Chinese people. In Europe, there is only one country for English. In Europe, we promote services. He promotes a service and has to do more than a dozen languages. Each language has a cross section. There is a very, very big difference in interaction. This model can be successful basically in the United States and China. US media is serving the world. China's such a large market supports any Internet company. We see WeChat having hundreds of millions of users on the line in two to three years. , Baidu's search needless to say, including Alibaba e-commerce has created an astonishing 300 billion in the United States market value. The second is user payment. This model needs to consider the contribution value of each user. So we see the market value of the largest video provider in the United States, which is about $230 billion, which is about 100 dollars a year for each user. Basically, With a revenue of $4 billion in the previous year, the center of this global Internet development must be in the United States and China.
We see the management model and business model, China's unique TV screen Internet supervision model, this must be the win-win cooperation has become the industry's main song, we compare the Chinese Internet romances to the Three Kingdoms, the Three Kingdoms played for decades last who There was no win. What impacted was the last other dynasty. During the development of Internet TV, I thought that the main players had three phases of development. The first phase was not only for licensees but also for video sites and terminals. Therefore, from 2010 to 2012, in this industry, no matter who the three major people first do this business, whoever eats crabs, they will test their own efforts from 2012 to 2014, because this industry will compete with each other, and who will do it? Who is good to lead. From 2013 to now, we test everyone's ability to cooperate. The biggest challenge for Internet TV companies in the entire industry is not the operation of technical product content but cooperation. The licensee knows who can't make any money and makes money for both users and customers. money.
Now let’s talk about the business model of China’s Internet TV. When several friends discussed it yesterday afternoon, everyone agreed that China’s Internet TV business model is the Internet model, the management model is TV, and the business model should be the Internet model. Paid, we have fierce confrontation of two kinds of views, the first type of viewpoint Fufeng has become the mainstream of the industry, including our video site, there are many to verify this model, their theory is very simple to see in the TV for clarity requirements need to be relatively high The content that needs to be updated is better. For those who are inevitably paying for the content but not for free, I personally agree that the mainstream model in this industry should be advertising. This is the largest scale I have ever talked about in most of China. Internet companies are all media models that are not user models. The most successful companies in China’s Internet are based on such an internet model with scale as the core and media model as the mainstream model.
In 2014, earlier this year, I personally made a calculation and wrote an article. In 2018, we expect that the Chinese OTT market will have an active terminal of 200 million yuan. The overall advertising inventory is 58.4 billion yuan, which is roughly The effective advertising inventory is RMB 29.2 billion. The concept is that China's TV advertising market in 2013 is 130.2 billion yuan, and China's cable TV viewing fee is 46 billion yuan. If it really has a size of 29 billion yuan or 450 billion yuan, Internet TV has become a Chinese media model. The mainstream.
So far we can look at China’s Internet TV market with the United States. Some of the data of several users are compared with about 30 active DAU users on the license plate’s platform that appear in the country’s previous APP format or are now aggregated. From 5% to 50%, the user's viewing time is about 3 hours more per day than the number of users per user. The number one ranking in this category may be more than 30% in summer vacation, 30% in movies and animations, and 15% in variety shows. 10%, we are currently looking at the contrast between Internet TV broadcasts and live streaming. The second to get the viewing data of Chinese television in North American market, because his set-top box including TV is in the presence of NET, this all time 240 to 250 minutes, the TV drama ranked first over 40% of the time, so the TV channel 32% of TV viewers look back, 32% of them look back at two-thirds, one-third of live broadcasting, variety shows account for 23%, and movies account for 5%.
Therefore, from this data, I think we can support our future China's Internet TV market must be based on the media's advertising model, supplemented by the operating payment model. This is the essence of China’s Internet market and will become the future of China’s Internet TV. One of the attributes of development, the following will also answer this question. A lot of friends will ask me a lot of questions from my practitioners. In recent days, Xiaomi has invested $300 million in iQiyi, and I will give a unified explanation and answer. In the entire internet industry, iQiyi started to engage in this business on January 9, 2012. Our strategy is very simple called iQiyi inside. In this field, Galaxy or iQI does not independently make the brand's hardware. Many of our Internet companies and video sites do their own brands of boxes and TVs, but we will look for the best hardware vendors. Now 50 hardware vendors have gone beyond us with a simple video platform. In-depth cooperation.
Therefore, it is the iKeZi Galaxy that has established its policies in this area. How to look at Xiaomi's investment in iQiyi, Xiaomi invests in Youku about one or two weeks before investing in iQiyi, and Alibaba invests in Youku. The first two days of Sohu At the meeting, Zhang also said that he may cooperate with Xiaomi and Suning invests in PPTV. Therefore, the investment in Internet industry mergers and acquisitions is not the same as traditional industries. Traditional industry investment is mostly upstream and downstream of the strategic industrial chain, and after binding, it is basically bound and dead, but In the Internet industry in this area, we can see that Baidu Ali Tencent has so far invested several billions of dollars in M&A in the Chinese market, but it does not see that everyone's business is really tied together. This is the future of iQiyi. Ye Hao Galaxy Ye Hao will cooperate with companies such as Xiaomi, and will continue to cooperate with other terminal manufacturers as the key.
In the cooperation between Galaxy and domestic terminal manufacturers, we have accumulated advantages over the past two and a half years of practice. There are three points in this cooperation. The first point is our diversified cooperation. The Galaxy platform is placed on Hisense's TV sets and puts In Xiaomi's set-top box, you find that there are many new features inside the other terminals. This thing defines the design, which is jointly developed by the company Galaxy and the terminal manufacturers, beyond the video itself and beyond the license itself. The second is that differentiation of all TV terminals in the store including online channels to sell each want to differentiate, we do this Skyworth set-top box he hopes Huawei's set-top box is different, Tmall's hope is not the same as other set-top boxes, TV's Competitive Industries If we go to Suning or Gome's stores and see that the six major TV manufacturers have opened their cross-sections, salespeople can't sell televisions, so we do a lot of differentiating practices. Third, the market's sales orientation We hope to use the advantages of platform resources to really help our terminal partners to do a good job of sales.
Let's look at the future. Here we take the old netflix data. We see that its gaming terminals accounted for 50% of the video traffic three years ago. This is the year 2011 to 2014. The data has been very large. Change, this change mainly in the TV and set-top box also includes mobile phones and tablet computers, we saw 32% +18% in the set-top boxes and TV mobile phone tablet PCs accounted for half of netflix, this three-year huge for this company Changes in China's Internet Video So far China's mainstream video sites in 2014 have seen more traffic from the mobile side than the PC. For the last week of August last year, iQiyi’s traffic from the mobile exceeded the PC for the first time. This year we It is predicted that one or two of the video sites will come from a mobile terminal with a revenue of more than one billion yuan. This is a very big change. I think the next step is to change the television, so we can be in a very short time. It can be seen that we will all become mobile phone accessories and broadband will become a video accessory. The broadband service includes a video content that includes sending a set-top box, and 20 yuan monthly network service. When the broadband exceeds 5 trillion 10 trillion, including the broadband we see 100 trillion Gigabit, that runs 90% above. The content is video. Here is a comparison of data. In 2014, we will have a miracle show, which is the largest flow of drama. Its peak time can battle one-third of all North American Internet traffic. This miracle accounted for the entire North America. The traffic accounted for 8% between 8pm and 10 days of the same day, nearly a quarter of the flow of television dramas.
We all know that there is also a miracle in the iQI mobile phone and mobile PC. In 2014, there was a comedy from the stars. One quarter of the entire iQiyi website came from the mobile TV drama. Channel 50's traffic from the TV drama was also from In a TV series, at the height of the peak, IGI Arts' video site can fetch between 5% and 10% of the entire Internet traffic in China. At one time, the drama accounted for 2% of the entire Chinese traffic.
At present, we believe that when we can hide our talents, we can review the development of television for so many years, and we can also look forward to what kind of technical products and operations the industry will have in the future. After we invented the TV set in 1955, the first change was to shake it. The controller, in 1956, had a remote controller with a wireless remote controller for several years. This infrared remote control has not been abandoned for 60 years, and the entire television industry has been developing for 60 years. I think there are three main points of technological product innovation. The first is the multi-channel model. When the bandwidth of our television transmission video exceeds the image, we have adopted a channel. Now it becomes digital, and 38 megabytes has become H264, After 265, the real HD channel may have a bandwidth of 2MB to a bandwidth of 5MB and 8MB. This is the first time that the television industry has innovated its technology products. The second thing is the teletext TV that emerged in the 1970s in the 1970s. , he used television bandwidth to broadcast some of the graphic information is actually advertising, this county-level television also broadcast, this nineties Bring a large amount of advertising and operating revenue to China's large number of TV stations in counties and cities. The third thing is VOD. We used to look at the channel at most to look at the graphic. After the development of the IPTV digital TV, there is a homepage on the interface. After it is turned on, it is not a channelization. It is a TV show to open a TV drama to see any episode any time you see what you like to see. The biggest product change in the TV industry is just three things. Let's take a look at OTT's Internet TV. In my eyes, China, the United States, and the world at large, have vigorously engaged in five or six years of Internet TV. To tell the truth, there are basically no major technical products and operational innovations.
From 2013 to now, about two years, China’s Internet TV innovation has been summarized into two points. The first interaction is simple. China’s previous traditional TV remote control is 39-key. Today’s Internet TV includes the first of its kind, including Xiaomi. The set-top box later made the remote control 11 keys, which became the standard for China's smart TVs. Our earliest OTT set-top box was the metro interface. It abandoned the previously complicated IPTV and digital TV broadcasting. Is this thing a big innovation? I don't think so.
In the future Internet TV industry, China's Internet TV OTT industry must have some innovation beyond our imagination. We know where the target is but don't know how to arrive. This is like watching the mobile Internet four or five years ago, but nobody knows about mobile. The Internet is the platform that truly brings the mobile Internet to the PC. We finally found this thing to be called WeChat. Ten years ago, Tencent did not know this when developing WeChat, so we stood at today’s time and we compared it. Calmly, we can think about what kind of technological products and innovations will be in the future of China's Internet TV. I also used a term that Zhou Hongt said. He said that what the Internet does is not as good as a product. , so we have all the guests and friends present here today, including the entire Chinese Internet TV industry, we have particularly long time and space to consider this issue. My personal Galaxy and iQiyi team consider the following five points, not necessarily the real future. The trend starts here.
The first is the portalization of television. There are two maps below the entire screen, a picture of the mobile terminal of the iQIYI in 2011, and a picture of the 2014 iQIYI mobile phone terminal. Those who are interested can see 2011. In 2014, iQIYI's company developed relatively quickly and various things took place. In this way, we found a particularly large difference between the two interfaces above. The old page movie drama and the new pages were turned into news and Informational stuff, this particularly big change. We previously said that Sina and Sohu NetEase are all doing portal video efforts, but they have basically failed. Including Youku iQiyi and several other video sites doing portalization efforts, so far it looks like the general trend, so I think if the home Internet portal, I think the most important TV will not become a brand DVD player, Take a TV or a CD disc to become a portal. This portal is not a web page nor a PAD interface. This should be a portal interface. This first should be worthy of our consideration.
The second is short video, many people say that television does not have the opportunity to watch short video. Everyone is not willing to watch short video. This short video is under the supervision of the licensee. The professional short video is not transmitted by the users themselves. The short video must be on Internet TV. There is a future, but the presentation situation will change. In the era of big data, it is this information without information. This Internet has no value. We can't just say that the organization of the reorganization of content presents interactive feedback and the situation may determine whether this content is used by users. Like this is the second point.
The third point is that people-centered, we have seen all the video in the past as the core of the screen, look at the TV mobile phone PC, as time goes by to tell everyone's content interface UI homogenization will be artificial core. Instead of focusing on the screen, this post-screen era is not just as simple as mobile remote control. There must be something new to come out of.
In the fourth point, I talked about the rise of pure network content. iQIYI, including other video websites, has nearly 80% of the content on the Internet so far. It is also content purchased through other content channels, and content created on its own network may be less than 20%. %, There were several key milestones in 2014. The first is that Love Apartment said earlier this year that it was broadcast poorly on the TV channel, but the Internet broadcast was very good. You from the stars have not broadcasted on the Internet so far. The broadcast volume has far surpassed the TV dramas that we think are the hottest. There are also some great magicians whose content is video website production and then sold to TV channels. We believe in the future that even if the content on the OTT TV screen is different from the previous content, This is specially tailored for netizens. This is the time when cinemas and TVs, from movie theaters to TVs, the former contents are called movies and later become TV sets. Internet TVs must have pure network content in the future. The content may not be broadcast on the TV surface. Very suitable.
The last point is the new mode of new hardware and new experience. So far the core of Internet TV is the cheapest, as if it is a lot cheaper than the traditional TV manufacturers. From 6999 to 1999, this is not the key to Internet TV. We are also in this industry. Do discussion.
Let's review the products we have done with TCL for more than 2 million TV sets. We have custom-built video theaters. We look at the paid downloads on a special zone on TV. This Haier TV is on the market, and we are collaborating with Skyworth on Skyworth. The set-top box, as well as the mobile phone that cooperated with Huawei, also cooperated with Haier on handheld game consoles.
At the end of this section, the development of Chinese TV is from TVB to cable TV, to digital TV to IPTV, and the entire industry is monopolized and subsidized. However, some Internet TVs are not monopolized at the moment. There is no hearing and there is no operator. The subsidy, there is no live broadcast but the industry is developing very fast, so we have reason to believe that this industry can develop more vigorously after the parties in this industry of OTT can achieve sincere and deep cooperation. The future of our world will be IT connection. In the network, I firmly believe that Internet TV must be the gateway to the Chinese and reach the goal of all people. We can open videos whenever and wherever we want and watch TV as we like. thank you all!
Recommended installation sofa butler Download: http://app.shafa.com/
According to the needs of different office environments, office projectors are roughly divided into three categories.
One is a conventional projector that is placed or hoisted in the conference room, the second is a Portable Projector that can be carried around, and the third is an ultra-short-throw projector for convenient work reports and speeches.
With the advent of the Internet era, the emergence of wireless office series represented by ViewSonic PJD6352, PJD6550LW, PJD6252L, and PJD6552LWS has added new members to the office projectors. The wireless Office Projector is realized by the built-in wireless module of the ordinary office projector. Wireless office enables people not to switch signal lines frequently during office meetings, allowing people to have a better experience in meetings.
4k meeting room projector,video projector for meeting room,good projector for meeting room,conference room led projector,lcd meeting room projector
Shenzhen Happybate Trading Co.,LTD , https://www.happybateprojectors.com