The Internet has given people a life-changing environment. As a comprehensive video service platform led by Suning’s global Chinese, Guli Media upgraded its brand in May this year and quickly advanced the brand strategy through a series of actions. On October 26, 2016, Juli Media Media's 2017 strategy conference was held in Beijing Yanqi Lake International Convention and Exhibition Center with a fresh "Hi" as its theme. In the presence of the guests, Julimedia recalled six months Outstanding achievements, but also announced a new strategy. In the increasingly fierce competition between users and IP in the field of Internet content services, JuliMedia will continue to uphold the brand strategy of building a cultural O2O platform and build an integrated service platform with home entertainment as its core, with deep resource accumulation and a unique strategic vision. 
The value of culture lies in interaction, and the essence of entertainment lies in sharing. As an important strategic layout of Juli Media in 2017, the home Internet is an extremely important part. As the most important carrier of home entertainment scenarios, smart TVs will become the most important companionship in the family. With the 2017 strategy conference after the debut, is PPTV Juli this year's last large-scale promotional activities - 1029PPTV å—¨ P day, super promotion, super new promotional gameplay, happy to open the purchase journey of home users, and this It will also be the last chance to purchase smart TVs during the year. Whether it is price reductions, welfare rebates or after-sales services, it will be worth looking forward to.
In 2012, smart TVs began to grow swiftly. In the first half of 2016, the penetration rate of smart TVs has exceeded 80%. This means that in just four years, users expect to gradually change from “buying a TV†to “purchasing a screenâ€. Behind the internet service".
The content is king era, although the home Internet industry uses hardware products as its carrier, but if there is no content and service as a support, it will fail in the long-term value mining. In the coming 2016, Juli Media has constructed a “favorable†combination of content and structure for men, women and children, opening up a new era of video and family entertainment. In 2017, Juli Media invested in the copyright of massive resource procurement programs and continued to hold high and fight high in the campaign of “grainy grainâ€, truly achieving full coverage of the top IP.
At the press conference, Juli Media also announced that it will jointly invest in a joint venture with Ciwen Media Group. At the same time, it will also form a strategic cooperation with Ciwen Media in a variety of forms and contents, among which the airing of the heartwarming drama “cool students†in 2017 will be a highlight in the all-round cooperation between the two parties. At the same time, Juli Media will also strengthen close cooperation with well-known domestic and foreign television organizations such as Hunan Satellite TV and one of the three largest national commercial radio and television networks in the United States, providing more and better quality culture for home users at the big screen end. Entertainment content and services.
In addition, in terms of operations, the ultra-high value-added membership system is the exclusive advantage of PPTV. Compared with iQIYI and Youku Tudou, PPTV Juli achieves full resources by providing members with the highest quality, most watchful value and exclusive home-made video content in the entire network, as well as through the PC, mobile, and TV terminals. The universal, multi-screen interactive full ecological perspective gives you an all-round audio-visual feast.
Home in October: 1029PPTV is the "Last Winner" in the annual sales promotion of home appliances
In 2015, PPTV Juli officially announced that it would set the day of October 29 of each year as the "1029PPTV Day P" of PPTV's brand day. On October 29 of this year, the annual "1029PPTV Day P" promotion of home appliances will return again. Not only will a variety of TVs and mobile phones with high performance-price ratios be launched, but also a large number of welfare measures will be released to create a "better than double 11" The annual Home Appliance Promotion Festival strives to enable consumers to enjoy high-quality smart hardware at the most favorable prices, and to obtain a more exciting and more expensive home viewing experience.
Behind every popular e-commerce promotion festival, there must be several "trump card products" to help out and become the "promotion representative" in the minds of consumers, such as the heavyweight players on the day of P-TV, 40C2, 50C2S. The data of "2016 Eleven Color TV Market Express" released in the Yikang Era on October 11 showed that the performance of the offline retail market PPTV TV 40C2 and 50C2S was outstanding, achieving the first and second best results in the sales rankings, respectively. Hisense, Skyworth and other traditional TV brands. As the "seed player" in the "Intelligent Hardware Family" of PPTV Co., Ltd., both 40C2 and 50C2S have demonstrated extraordinary strength in audiovisual effects. 64-bit powerful processor with 64-bit system, even in the high-speed operation process can maintain a smooth and clear picture presentation, so that your film and television life from the farewell Caton, called the industry's best models. At the same time, in the big promotion of this day, the price of PPTV 40C2 was only 999 yuan, and the price of PPTV 50C2S was only 1,499 yuan. Good quality, amazing price, with a high cost-effective PPTV TV 40C2, 50C2S well-deserved "word of mouth sales double crown."
In addition, this year's 1029PPTV will officially launch two tailor-made football tailors for the fans, which is also a cultural derivative product development under the Juli Culture O2O strategy. For Liverpool fans, PPTV Juli is based on the classic elements of the Liverpool football team and launched the exclusive exclusive version of the PPTV TV Liverpool. PPTV TV Liverpool exclusive custom version not only in the appearance of the most recognizable "Liverpool Red" as the main color, but also in the hardware configuration using 65 LG imported 4K LCD large screen, and through the MEMC motion picture compensation technology, in the protection Cinematic sharpness captures the player’s instantaneous movement traces. Depth-customized content is also a highlight. Its built-in Liverpool special video resource provides all-round information and exclusive video content of the Liverpool club in an all-round way. It truly achieves zero-distance contact between the fans and the team. It only requires 9999 yuan during the event. Can take home.
In addition to the customized welfare of this exclusive Liverpool fan, the Super League enthusiasts who love the Jiangsu Suning team can also meet the custom machine that symbolizes the team's belief. As the country's first custom-built TV for the Suning team, the exclusive customized version of Suning FC, the only PPTV to be sold in Jiangsu, has attracted attention. The price is only RMB 2,199. The 178° ultra-wide viewing angle is also adopted so that you can experience the passion of the Super League in the living room.
In addition to the highlights of the product, this year's 1029PPTV has a "new idea" and a "mind" in the promotion game. By boldly transforming the traditional "36 counts" of the art of warcraft, PPTV Juyi used the original "P36 count" to refer to the 10 tricks of the 1029PPTV Day promotion game. In a few words, ten promotional games were explained clearly and vividly. It's clapping. “Of-alarms†will bring exclusive customization machines and purchase benefits that fans should not miss. “Initiatives†explain the deposit tenfold, 49 yuan to reach 549 yuan; “Self hoursâ€: 14 to 29 days, daily 10 :29,20:29 There are explosions for a single product spike special; "grab the opportunity": on October 29, 24 free single welfare waiting for you to grab. In addition, there are many kinds of welfare games, such as “throwing from nothingâ€, “taking a small and broad gameâ€, “treating it with idlenessâ€, “all-inclusiveâ€, “two birds with one stoneâ€, “grabbing firstâ€, and “paying dividendsâ€. Find your favorite product and enjoy great benefits!
From the brand new strategic positioning of the “Cultural O2O Platform†at the May Brand Promotion Conference, to the “Creating an Integrated Services Platform with Home Entertainment as the Core†in the October 2017 Innovation Strategy Conference, the strategic direction will be refined; The fans' favorite football custom machine went to 1029PPTV on the day of "P36", and it can be said that Juli Media has blossomed and grabbed opportunities in the layout of the home Internet map. This time "October Besieged City," the big move will bring what kind of "butterfly effect", let us wait and see.
Decisive battle era 1029PPTV å—¨ P day to create a wonderful family entertainment scene
The value of culture lies in interaction, and the essence of entertainment lies in sharing. As an important strategic layout of Juli Media in 2017, the home Internet is an extremely important part. As the most important carrier of home entertainment scenarios, smart TVs will become the most important companionship in the family. With the 2017 strategy conference after the debut, is PPTV Juli this year's last large-scale promotional activities - 1029PPTV å—¨ P day, super promotion, super new promotional gameplay, happy to open the purchase journey of home users, and this It will also be the last chance to purchase smart TVs during the year. Whether it is price reductions, welfare rebates or after-sales services, it will be worth looking forward to.
The content is king era, although the home Internet industry uses hardware products as its carrier, but if there is no content and service as a support, it will fail in the long-term value mining. In the coming 2016, Juli Media has constructed a “favorable†combination of content and structure for men, women and children, opening up a new era of video and family entertainment. In 2017, Juli Media invested in the copyright of massive resource procurement programs and continued to hold high and fight high in the campaign of “grainy grainâ€, truly achieving full coverage of the top IP.
At the press conference, Juli Media also announced that it will jointly invest in a joint venture with Ciwen Media Group. At the same time, it will also form a strategic cooperation with Ciwen Media in a variety of forms and contents, among which the airing of the heartwarming drama “cool students†in 2017 will be a highlight in the all-round cooperation between the two parties. At the same time, Juli Media will also strengthen close cooperation with well-known domestic and foreign television organizations such as Hunan Satellite TV and one of the three largest national commercial radio and television networks in the United States, providing more and better quality culture for home users at the big screen end. Entertainment content and services.
In addition, in terms of operations, the ultra-high value-added membership system is the exclusive advantage of PPTV. Compared with iQIYI and Youku Tudou, PPTV Juli achieves full resources by providing members with the highest quality, most watchful value and exclusive home-made video content in the entire network, as well as through the PC, mobile, and TV terminals. The universal, multi-screen interactive full ecological perspective gives you an all-round audio-visual feast.
Home in October: 1029PPTV is the "Last Winner" in the annual sales promotion of home appliances
In 2015, PPTV Juli officially announced that it would set the day of October 29 of each year as the "1029PPTV Day P" of PPTV's brand day. On October 29 of this year, the annual "1029PPTV Day P" promotion of home appliances will return again. Not only will a variety of TVs and mobile phones with high performance-price ratios be launched, but also a large number of welfare measures will be released to create a "better than double 11" The annual Home Appliance Promotion Festival strives to enable consumers to enjoy high-quality smart hardware at the most favorable prices, and to obtain a more exciting and more expensive home viewing experience.
Behind every popular e-commerce promotion festival, there must be several "trump card products" to help out and become the "promotion representative" in the minds of consumers, such as the heavyweight players on the day of P-TV, 40C2, 50C2S. The data of "2016 Eleven Color TV Market Express" released in the Yikang Era on October 11 showed that the performance of the offline retail market PPTV TV 40C2 and 50C2S was outstanding, achieving the first and second best results in the sales rankings, respectively. Hisense, Skyworth and other traditional TV brands. As the "seed player" in the "Intelligent Hardware Family" of PPTV Co., Ltd., both 40C2 and 50C2S have demonstrated extraordinary strength in audiovisual effects. 64-bit powerful processor with 64-bit system, even in the high-speed operation process can maintain a smooth and clear picture presentation, so that your film and television life from the farewell Caton, called the industry's best models. At the same time, in the big promotion of this day, the price of PPTV 40C2 was only 999 yuan, and the price of PPTV 50C2S was only 1,499 yuan. Good quality, amazing price, with a high cost-effective PPTV TV 40C2, 50C2S well-deserved "word of mouth sales double crown."
From the brand new strategic positioning of the “Cultural O2O Platform†at the May Brand Promotion Conference, to the “Creating an Integrated Services Platform with Home Entertainment as the Core†in the October 2017 Innovation Strategy Conference, the strategic direction will be refined; The fans' favorite football custom machine went to 1029PPTV on the day of "P36", and it can be said that Juli Media has blossomed and grabbed opportunities in the layout of the home Internet map. This time "October Besieged City," the big move will bring what kind of "butterfly effect", let us wait and see.
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