Since 2009, the Ministry of Science and Technology has approved 37 cities including Tianjin to launch the “Ten Cities and Ten Thousands†semiconductor lighting application engineering pilot program. This year, the promotion and application of LED lights has entered its third year.
In addition to the central government, various local governments have also introduced various policies to support the development of the LED industry. The government's support policy is to encourage the development of the LED lighting industry, but it is precisely because of various government policies that have made some companies that were not in the LED industry turn to the LED lighting market in order to share a piece of cake. Their purpose is not Production, but receives government subsidies.
The uneven LED lighting market has made consumers unpredictable. The resulting price war has also affected the development of the industry to varying degrees. Many problems have been exposed, which has also promoted the industry's reshuffle.
500 billion yuan big cake
Melee, from workshop to giant
On the one hand, the state issued a roadmap for eliminating incandescent lamps and decided to ban the sale and import of incandescent lamps for general lighting of 100 watts and above from October 1 this year; after two years, it is forbidden to import and sell ordinary lighting incandescent lamps of 60 watts or more. After four years, it is forbidden to import and sell ordinary lighting incandescent lamps of 15 watts or more.
At the same time, the Ministry of Science and Technology released the "12th Five-Year Plan for the Development of Semiconductor Lighting Technology (Draft for Comment)", proposing that the "12th Five-Year" white LED industrialization light efficiency will reach (150-2001m/W), and the cost will be reduced to 1/5, the chip localization rate reached 80%. By 2015, the domestic industry will reach 500 billion yuan, forming 20 to 30 leading enterprises.
The exit of incandescent lamps, how big is the market space for LEDs? More than 100 billion yuan!
The first batch of financial subsidies of 2.2 billion yuan and the large-scale cake of 500 billion yuan of industrial scale have injected stimulants into LED companies.
For LED lighting, the positive factors are: domestic electricity prices are increasing, and LED lighting can save 80%; the price of energy-saving lamps is rising, because the rare earths used are regulated by the government and the cost increases. The price of LED lights is declining – the price difference between LED lights and energy-saving lamps is five times ten times higher than the current one, and it is expected to shrink to three or four times by the end of this year. This means there will be more and more strong consumer demand.
Unstoppable temptation
“A lot of people have taken a fancy to this industry and want to come in and divide the cake.†The person in charge of a LED lamp manufacturer in the city said, “Everyone said that LED is a revolution in lighting. LEDs not only have obvious energy-saving effects, but also have a long service life. It can be widely used in various fields such as display, lighting, decoration, etc. This is definitely a sunrise industry."
However, the reporter found in the interview that many companies have doubts about the lighting effects after the replacement of LED lamps. They have certain concerns about the actual service life of LED lamps, whether the illumination is up to standard, and the quality assurance in the later period.
An industry insider who asked not to be named revealed that in order to catch up with the market, many workshop-style small factories are not willing to use low prices as bait to sell low-quality LED lighting products. In actual use, users are worried about products. , disrupted market competition.
So, we saw the wolf smoke, all the princes running into the field, competing for each other. However, who can laugh at the end?
Heavyweight enterprise
Staking
Survival, who can laugh at the rivers and lakes
According to public information, on May 25, the multinational industry giant Osram signed a contract with Wuxi, and a new LED assembly plant will be built in the local area. It will be completed and put into production at the end of 2013. The main business is the LED chip package.
At present, Panasonic's LED light source produced in China has accounted for more than half of its global production capacity.
Taiwan's largest LED packaging company, Everlight Electronics, has established three LED lighting factories in Shanghai, Chengdu and Jiangsu Tianmu in recent years.
This year, domestic traditional lighting companies have also begun the road to transformation. For them, relying on their own channel advantages, through the cooperation with upstream and downstream LED companies, directly into the field of LED lighting, is one of the most economical practices.
In January, NVC Lighting and Ruifeng Optoelectronics established a joint venture company in Huizhou to develop high-end LED lighting modules.
In March, Shanghai Yaming invested RMB 30 million to establish a LED lighting product manufacturing company in Kunshan, Jiangsu Province, with a joint venture with Taiwan Dayou International Optoelectronics and Jingyuan Optoelectronics.
The heavyweight enterprises are rushing to attack the big intentions of “bigger and strongerâ€, and they are double-struck by the lighting giants at home and abroad, and they are not divided into financial small subsidies to purchase a large number of LED small enterprises and small workshops. The more sad it is.
Among the thousands of LED companies in the country, small businesses account for as much as 90%. Take Tianjin as an example. There are only a dozen large-scale enterprises, and there are nearly 100 small-scale small-scale workshops.
According to industry insiders, from the end of last year to the beginning of this year, a group of LED lighting companies have begun to die, and they are almost all small small business workshops. Among them, many people hold the enthusiasm of joining together. I heard that this line is quite good. I am blindly and enthusiastically joined in. I am half-way out of the house, and there are also cross-border changes. It is not surprising that the preparation is not enough. .
On the other hand, the strong is stronger. The degree of polymerization of the industry is getting higher and higher. The reporter just reviewed the semi-annual report of the listed company Dehao Runda. It is expected that the net profit growth in the first half of the year will be 20% to 50%. The main reason for the increase in performance was the expansion of the company's LED business and the gradual release of production capacity of investment projects.
Li Xuliang, the chairman of the listed company Qinshang Optoelectronics, pointed out that it is necessary to make long-term and large-scale investment in the LED lighting high-tech industry. It requires years of experience and it is impossible to do this industry within one to three years. Because the industry is too new. Like a large wooden barrel made up of 50 pieces of wood, the short board determines its water content. Even if this short board is solved, there may be no attention to another short board.
“The LED industry shuffling is an inevitable trend of development. Only companies with advantages in technology, quality, channel, cost control and capital can finally be proud of the rivers and lakes.†In the first high-level seminar on IPO financing and private equity investment in the LED industry, Liu Jianyun, president of Shenzhen Lihe Qingyuan Venture Capital Co., told reporters.
The law of "survival of the fittest, survival of the fittest" in biology seems to be fully applicable to industry competition under market conditions.
In addition to the central government, various local governments have also introduced various policies to support the development of the LED industry. The government's support policy is to encourage the development of the LED lighting industry, but it is precisely because of various government policies that have made some companies that were not in the LED industry turn to the LED lighting market in order to share a piece of cake. Their purpose is not Production, but receives government subsidies.
The uneven LED lighting market has made consumers unpredictable. The resulting price war has also affected the development of the industry to varying degrees. Many problems have been exposed, which has also promoted the industry's reshuffle.
500 billion yuan big cake
Melee, from workshop to giant
On the one hand, the state issued a roadmap for eliminating incandescent lamps and decided to ban the sale and import of incandescent lamps for general lighting of 100 watts and above from October 1 this year; after two years, it is forbidden to import and sell ordinary lighting incandescent lamps of 60 watts or more. After four years, it is forbidden to import and sell ordinary lighting incandescent lamps of 15 watts or more.
At the same time, the Ministry of Science and Technology released the "12th Five-Year Plan for the Development of Semiconductor Lighting Technology (Draft for Comment)", proposing that the "12th Five-Year" white LED industrialization light efficiency will reach (150-2001m/W), and the cost will be reduced to 1/5, the chip localization rate reached 80%. By 2015, the domestic industry will reach 500 billion yuan, forming 20 to 30 leading enterprises.
The exit of incandescent lamps, how big is the market space for LEDs? More than 100 billion yuan!
The first batch of financial subsidies of 2.2 billion yuan and the large-scale cake of 500 billion yuan of industrial scale have injected stimulants into LED companies.
For LED lighting, the positive factors are: domestic electricity prices are increasing, and LED lighting can save 80%; the price of energy-saving lamps is rising, because the rare earths used are regulated by the government and the cost increases. The price of LED lights is declining – the price difference between LED lights and energy-saving lamps is five times ten times higher than the current one, and it is expected to shrink to three or four times by the end of this year. This means there will be more and more strong consumer demand.
Unstoppable temptation
“A lot of people have taken a fancy to this industry and want to come in and divide the cake.†The person in charge of a LED lamp manufacturer in the city said, “Everyone said that LED is a revolution in lighting. LEDs not only have obvious energy-saving effects, but also have a long service life. It can be widely used in various fields such as display, lighting, decoration, etc. This is definitely a sunrise industry."
However, the reporter found in the interview that many companies have doubts about the lighting effects after the replacement of LED lamps. They have certain concerns about the actual service life of LED lamps, whether the illumination is up to standard, and the quality assurance in the later period.
An industry insider who asked not to be named revealed that in order to catch up with the market, many workshop-style small factories are not willing to use low prices as bait to sell low-quality LED lighting products. In actual use, users are worried about products. , disrupted market competition.
So, we saw the wolf smoke, all the princes running into the field, competing for each other. However, who can laugh at the end?
Heavyweight enterprise
Staking
Survival, who can laugh at the rivers and lakes
According to public information, on May 25, the multinational industry giant Osram signed a contract with Wuxi, and a new LED assembly plant will be built in the local area. It will be completed and put into production at the end of 2013. The main business is the LED chip package.
At present, Panasonic's LED light source produced in China has accounted for more than half of its global production capacity.
Taiwan's largest LED packaging company, Everlight Electronics, has established three LED lighting factories in Shanghai, Chengdu and Jiangsu Tianmu in recent years.
This year, domestic traditional lighting companies have also begun the road to transformation. For them, relying on their own channel advantages, through the cooperation with upstream and downstream LED companies, directly into the field of LED lighting, is one of the most economical practices.
In January, NVC Lighting and Ruifeng Optoelectronics established a joint venture company in Huizhou to develop high-end LED lighting modules.
In March, Shanghai Yaming invested RMB 30 million to establish a LED lighting product manufacturing company in Kunshan, Jiangsu Province, with a joint venture with Taiwan Dayou International Optoelectronics and Jingyuan Optoelectronics.
The heavyweight enterprises are rushing to attack the big intentions of “bigger and strongerâ€, and they are double-struck by the lighting giants at home and abroad, and they are not divided into financial small subsidies to purchase a large number of LED small enterprises and small workshops. The more sad it is.
Among the thousands of LED companies in the country, small businesses account for as much as 90%. Take Tianjin as an example. There are only a dozen large-scale enterprises, and there are nearly 100 small-scale small-scale workshops.
According to industry insiders, from the end of last year to the beginning of this year, a group of LED lighting companies have begun to die, and they are almost all small small business workshops. Among them, many people hold the enthusiasm of joining together. I heard that this line is quite good. I am blindly and enthusiastically joined in. I am half-way out of the house, and there are also cross-border changes. It is not surprising that the preparation is not enough. .
On the other hand, the strong is stronger. The degree of polymerization of the industry is getting higher and higher. The reporter just reviewed the semi-annual report of the listed company Dehao Runda. It is expected that the net profit growth in the first half of the year will be 20% to 50%. The main reason for the increase in performance was the expansion of the company's LED business and the gradual release of production capacity of investment projects.
Li Xuliang, the chairman of the listed company Qinshang Optoelectronics, pointed out that it is necessary to make long-term and large-scale investment in the LED lighting high-tech industry. It requires years of experience and it is impossible to do this industry within one to three years. Because the industry is too new. Like a large wooden barrel made up of 50 pieces of wood, the short board determines its water content. Even if this short board is solved, there may be no attention to another short board.
“The LED industry shuffling is an inevitable trend of development. Only companies with advantages in technology, quality, channel, cost control and capital can finally be proud of the rivers and lakes.†In the first high-level seminar on IPO financing and private equity investment in the LED industry, Liu Jianyun, president of Shenzhen Lihe Qingyuan Venture Capital Co., told reporters.
The law of "survival of the fittest, survival of the fittest" in biology seems to be fully applicable to industry competition under market conditions.
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