Friends who are familiar with Kukai VR should all know that the VR layout of Kukai began in the second half of 2015, after nearly two years of exploration, following the launch of two random VR all-in-one doors last year. Since the beginning of this year, the news about Cool VR has been almost entirely related to the content. Therefore, this press conference is definitely not separated from the VR content. After all, the invitation letter says: “More than just big content.â€
The speculation is groundless. In terms of environment, there will be very few companies that will launch VR hardware this year. It was not long ago that news that HTC will not introduce a second generation this year. The reason is that the VR hardware in the B-side market is mature, but the C-side market is still Not so fast, so the mainstream companies will be temporarily unable to move on the hardware, so it is estimated that the second generation of the VR one-man free door will not be so fast, but it does not rule out the possibility of accessories or something out.
Strategically, Kukai is a company that places particular emphasis on product landing. Whether it is its Internet TV, or the current VR all-in-one, when it comes to designing products, it focuses on practical applications. When other people were keen to introduce lined VR devices or boxes that were too simple last year, Cool VR launched a casual VR-free door that was directed at the application. So from this perspective, this conference is likely to focus on how to make a fuss about the B-side market.
Since the first year of VR, the focus of the industry has been placed on the B-side market. Because of the enthusiasm again, it needs the market to prove it. So at this stage, most entrepreneurial teams hope to have a share of the market on the B-side VR content. However, many problems have also been encountered, such as the choice of hardware for matching, how customers develop, and the challenges of key technologies... all in front of everyone.
According to statistics, Cool Open has done a lot of basic work for a long time in order to complete the B-side marketization. First of all, there is a VR all-in-one door for cool VR, and there is a very strong and powerful team on the technology. With the original brand and the resources of the company, customers are expected to have less. This means that many VR content startup teams or originally B-side content solution providers are willing to cooperate with Cool VR to complement each other and win this trillion gold mine together.
Two examples that are most praised by the industry are Cooper's cooperation with U.S. House Yunke and Black Crystal. The former is the largest VR+ real estate company in China. It has been deeply plowing in the real estate industry for several years and has done a lot of industry cases. Together with Cool VR, it can be described as a strong alliance; the latter is a well-known content team in Qingdao. Together with Coolo, he took a large share of the VR education field. The VR Super Classroom, which was jointly launched, has now developed 120 sessions, which add up to more than 200 hours of class time, covering small, early, and high K12 full-year coverage. The most content and professional VR education products in the market.
Therefore, there are various indications that the cool summer launch conference, whether it is a product or a strategy, should all be related to the completion of the B-side solution. At present, the VR circle's media is also guessing in the WeChat group. Some people say that they will release accessories, others say that the software is upgraded, and some people say that building a VR content alliance...
Of course, before the press conference was started, everything was possible. After all, Cool Cool had never let us down after all these years, but it was often the end, but there would be surprises. Hopefully this time too, look forward to tomorrow's press conference.
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