LeTV Super TV has become more and more "emboldened."
On August 16th, LeTV held the theme of "The Power of the Big Screen of Influence" in Beijing. Based on the open and closed-loop LeTV ecosystem, the company announced that Super TV has launched a global "big screen ecosystem service provider" model. Promote the industry to enter the era of large-screen ecological operations.
The key to supporting LeTV's concept of "big screen ecosystem service provider" is that based on LeTV's home coverage and TV ownership, the fully-connected LeTV is establishing new "entry" value.
As of now, LeTV’s home TV subscription has exceeded 7 million TV sets. Since LeTV super TV interview, it has maintained a high market growth rate.
According to data from Ove Cloud Network, Super TV continues to maintain its 100% annual growth rate, which is the fastest in the industry.
LeTV Super TV Terminal activity, music as smart terminal research institute data show that Super TV daily average operating rate of 65%, average daily boot up to 5.8 hours (6% from the signal source, 15% LeTV carousel, 45% LeTV on demand , 34% other), average 21 hours per week on demand, user activity is the first in the industry.
As regards the value of music as a super TV user, Nielsen network data show that super TV is concentrated in young households with spending power, among which 94% are users aged 20-45, 86% are two or more households, and 58% are households. With a monthly income of more than 10,000 yuan, 89% of users own homes, and the user value is the first in the industry.
Obviously, due to the LeTV Super TV family coverage, smart TV terminal activity, and user value, LeTV Super TV mode and traditional TV mode have achieved the distinction of “definingâ€.
In LeSco's ecological operation service mode, TV terminals are only media or intermediary for users to interact with LeTV. LeTV sells to users not hardware but services. Users contribute to LeTV instead of hardware payment but live consumption.
As a result, desktops, content, services, etc., have become a reality, thanks to user-focused consumer behavior.
In September 2015, LeTV launched its first Focus TV operation; in November 2015, Super TV launched the LeTV children's desktop; launched the game desktop in December 2015; launched the shopping desktop in January 2016; and launched the synchronized cinema desktop and music in March 2016. See the desktop; launched sports desktop in April 2016.
As a result of the user-focused operations, LeTV is a smart terminal, and its activity has been significantly applied to APP applications. According to the latest data from LeTV smart terminals, the Super TV screen with a screen size of 55.60 million clicks is 17 times that of the desktop music video application.
The second major result of Focus Group's operation is that the more focused and more sticky, the more potential users can tap and satisfy. According to the latest data from LeSport smart terminals, the overall launch of children’s desktops has significantly increased the number of content plays and users, and 76% of on-demand is from children’s desktops.
For example, in the eyes of movie and television fans, Super TV + living room is a super theater; in the eye of the game, Super TV + living room is a game room; in the eye of shopping, Super TV + living room is a boutique Shopping Mall.
Apart from the value of content, games, etc., the e-commerce value or transaction value of LeTV is even more prominent. According to data from the LeSig Intelligent Terminal Research Institute, in July, the number of active users of LeTV's big-screen games reached 450,000, ARPU value of paid game users reached 100 yuan, and the pay-per-use rate in the second quarter increased by 36%; the sales volume of LeTV's large-screen shopping increased rapidly. It reached 3.29 million yuan in July, a 36.5% increase from the previous quarter.
Although LeTV modestly valued its own value as "soft power", in fact, the result of "hard power" is indeed behind it, including: 2C-side, for home users to meet the diverse needs of video, music, games and shopping for various users. , 2B end, to meet the needs of various companies in the brand, sales and other aspects, and promote economic development.
More importantly, the large-screen ecology that LeTV builds with Super TV is gradually becoming a “third pole†that is comparable to the PC and mobile phones. This value has been captured by many sensitive companies.
According to statistics, in the first half of the year, LeTV’s large-screen advertising revenue increased by 301% year-on-year, the number of customers increased by 134% year-on-year, the average weekly orders exceeded 10 million yuan, and single-item orders exceeded 20 million yuan, making it the most growth-oriented marketing platform.
At the same time, LeTV SuperTV and Dentsu Anjis Group reached over 100,000 yuan in OTT advertising strategic framework cooperation.
From the breakthrough of 10 million yuan, to the breakthrough of 20 million yuan, and to the cooperation of 100 million yuan, the vision of LeTV's large-screen ecology is gradually becoming full. Its essence is to form a “third pole†entrance and establish a platform effect, and its development prospects are likely to make Many people "are amazing".
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
On August 16th, LeTV held the theme of "The Power of the Big Screen of Influence" in Beijing. Based on the open and closed-loop LeTV ecosystem, the company announced that Super TV has launched a global "big screen ecosystem service provider" model. Promote the industry to enter the era of large-screen ecological operations.
According to data from Ove Cloud Network, Super TV continues to maintain its 100% annual growth rate, which is the fastest in the industry.
In LeSco's ecological operation service mode, TV terminals are only media or intermediary for users to interact with LeTV. LeTV sells to users not hardware but services. Users contribute to LeTV instead of hardware payment but live consumption.
As a result, desktops, content, services, etc., have become a reality, thanks to user-focused consumer behavior.
Although LeTV modestly valued its own value as "soft power", in fact, the result of "hard power" is indeed behind it, including: 2C-side, for home users to meet the diverse needs of video, music, games and shopping for various users. , 2B end, to meet the needs of various companies in the brand, sales and other aspects, and promote economic development.
More importantly, the large-screen ecology that LeTV builds with Super TV is gradually becoming a “third pole†that is comparable to the PC and mobile phones. This value has been captured by many sensitive companies.
According to statistics, in the first half of the year, LeTV’s large-screen advertising revenue increased by 301% year-on-year, the number of customers increased by 134% year-on-year, the average weekly orders exceeded 10 million yuan, and single-item orders exceeded 20 million yuan, making it the most growth-oriented marketing platform.
At the same time, LeTV SuperTV and Dentsu Anjis Group reached over 100,000 yuan in OTT advertising strategic framework cooperation.
From the breakthrough of 10 million yuan, to the breakthrough of 20 million yuan, and to the cooperation of 100 million yuan, the vision of LeTV's large-screen ecology is gradually becoming full. Its essence is to form a “third pole†entrance and establish a platform effect, and its development prospects are likely to make Many people "are amazing".
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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