According to South Korea’s “Korean Daily†reported on September 26, LG Group’s recently announced “Green Strategy 2020†plan shows that in the next five years, LG Group plans to invest 8 trillion won (about 43.2 billion yuan) in green new industries. In 2015, the proportion of sales in the green industry increased to 15%.
LG Group's green new industry mainly includes: electric vehicle parts business, it plans to invest 2 trillion won, and by 2013, LG Chem's electric vehicle battery production will increase from the current 100,000 units to 350,000 units, and will be in the global market by 2015. The rate is raised to more than 25%. The solar energy business is scheduled to enter the top 10 global companies by 2015, and form a solar energy business consisting of LG Chem (polysilicon), LG siltron (wafer), LG Electronics (battery, module), and LG solar energy (power station operation). Complete chain system. LED lighting business, it is planned to bring LG innotek's global LED market share to about 10% by 2015.
At the same time, it is reported that LG will launch new high-performance LED lighting products in October, and is actively deploying a series of LED lighting-related marketing activities. In particular, the focus of this promotion is not on the short-term advertising planned for the product, but in the LED lighting market, it is expected to play the brand awareness of Lejin.
Originally, the LG Group's signature slogan was "Life's Good". This promotion specifically changed the old slogan to "Life's Good, Lighting's Good", and added the English word Lighting on behalf of the lighting to the LG brand image slogan, fully indicating LG. The intention in the field of lighting.
LG Group's green new industry mainly includes: electric vehicle parts business, it plans to invest 2 trillion won, and by 2013, LG Chem's electric vehicle battery production will increase from the current 100,000 units to 350,000 units, and will be in the global market by 2015. The rate is raised to more than 25%. The solar energy business is scheduled to enter the top 10 global companies by 2015, and form a solar energy business consisting of LG Chem (polysilicon), LG siltron (wafer), LG Electronics (battery, module), and LG solar energy (power station operation). Complete chain system. LED lighting business, it is planned to bring LG innotek's global LED market share to about 10% by 2015.
At the same time, it is reported that LG will launch new high-performance LED lighting products in October, and is actively deploying a series of LED lighting-related marketing activities. In particular, the focus of this promotion is not on the short-term advertising planned for the product, but in the LED lighting market, it is expected to play the brand awareness of Lejin.
Originally, the LG Group's signature slogan was "Life's Good". This promotion specifically changed the old slogan to "Life's Good, Lighting's Good", and added the English word Lighting on behalf of the lighting to the LG brand image slogan, fully indicating LG. The intention in the field of lighting.
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