Since Facebook acquired virtual reality technology company Oculus VR for $2 billion in 2014, virtual reality technology has been highly valued by the community. In the first year of this year as a virtual reality, more and more manufacturers have set their sights on the VR and AR markets. According to the latest market research report, the market size of VR and AR will begin to increase significantly from 2016. By 2020, the total market value of VR and AR will exceed US$150 billion. Currently VR industry giants Oculus and HTC in the international market have already released relevant VR products, and have already received a good reputation and economic benefits, and another big giant Sony will also release its first VR product PS VR in October this year. It is highly anticipated. Compared with the actions of international giants, the domestic market is surging, whether it is Baidu, Tencent, Alibaba and other business groups, or millet, Huawei and LeTV, and other mobile phone manufacturers are high-profile to enter the VR market, the virtual reality market is full of smoke. At present, the author gets even more alarming news. China's large-scale VR cloud platform, League Cloud, has announced that it will cooperate with Naya Television to jointly develop AR holographic works. Once this news was released, it triggered widespread concern from all walks of life. What kind of sparks will this kind of combination of strengths make? Let us wait and see.
Technology rookie - holographic technology
I believe many people may not be clear about the concept of holographic technology, and now let the author first popularize what holography is for everyone. Holographic technology, virtual imaging technology, is the use of the principle of interference to record the information of the light wave of the object. It uses the principle of optics. It is a two-part imaging technique that can obtain all the information of the object without the lens. Moreover, the holographic technology can use the coherence principle of the laser to record all the information obtained by the reflection of the light's amplitude and phase on the object one by one, thereby presenting a three-dimensional three-dimensional image. The holographic technique can be used for multiple exposures and record multiple different images on the same film and can be separated from each other without interference. Therefore, the images obtained by holographic technology often have a strong visual impact on the three-dimensional sense and the degree of simulation.
I believe everybody still remembers the Spring Festival Gala 2015. Li Yuchun used a “Sichuan Embroidery†to match the performances of the four seasons. It turned into Li Yuchun, Li Yuxia, Li Yuqiu and Li Yudong’s four seasons. The picture is beautiful and beautiful. The audience is intoxicated. This is where holographic technology is used. At present, holographic technology is mainly used in stage performances, and the use of magical holographic technology on the stage can make the performance of the show more vivid and enhance its appreciation. In addition to stage performances, holographic technology has made good achievements in online shopping, education, car navigation, and game animation. However, if holographic technology is to be universalized, it still faces many problems. For example, under the constraint of the incomplete industrial chain, the price of key components such as the holographic technology projection film is too high, and the price of image holographic projection is generally higher. In addition, the number of film sources for holographic projection is also relatively small, the related content is insufficient, and the overall marketization of holographic technology is relatively slow.
Together to create a new theater
Although holographic technology is still unable to provoke future-oriented tasks, this time, the combination of the move of the League of Nations and Naya Film and Television has also made us look bright. Shanghai Naya Film & TV Culture Media Co., Ltd. was established in 2015. Since its establishment, Naya Film and Television has been adhering to the concept of creating quality projects and is committed to presenting audiences with comprehensive and high-quality film and television works. Its red anti-war theme is launched. Earthly Thunder, the drama of the female forensic drama "The Passing of the Dead", the emotional drama of modern life "Uncle's Single Bed" and the large-scale costume martial arts TV drama "The Way of the Five Heavens" integrated game, animation and TV drama All have been affirmed by the community and have achieved good results.
And its partner, Alliance Cloud, is also a large-scale domestic VR and AR cloud construction platform. Its main operations are VR, AR cloud platform construction, software development, content distribution, including real-time six-dimensional computer graphics software development; wide-angle Stereoscopic display software development, software development for observers' head, eye, and hand tracking; tactile and force feedback, stereo, network transmission, voice input and output software development, etc. Although the alliance cloud has been making a lot of achievements in the field of VR and AR, the development of holographic technology is even more impressive. Recently, the alliance cloud has been removed from China's science and technology capital Shenzhen and released its newly developed black technology, 6D holographic light field technology. The display of this technology has also made the wonders of 6D holography available to everyone in the world. Whether it is singing, acrobatics, dance, or magic, all kinds of programs, and then add the effect of 6D holographic technology, have become more magical and magical, become more real and moving, all the audience at the conference are on this The wonderful conference content is full of praise.
It is reported that this magical 6D holographic light field technology will also be used in future cinemas to become a new 6D holographic light field cinema. As we all know, for traditional theaters, in addition to 3D movies have no more amazing viewing experience, ordinary 2D movie viewing effect is flat, it is difficult to play an astounding effect on the audience; and 3D movies, although the viewing experience is relatively Good, but wearing discomfort caused by heavy 3D glasses has been criticized by the world, especially friends who wear glasses, watching a movie with two glasses, is simply miserable. Now the 6D holographic light field theater launched by the League of Nations moves softly, the user is watching through the naked eye in a 6D holographic light field suspended projection method, the video screen will be suspended in the air, so that the viewers enjoy a 360-degree hovering viewing. This viewing effect is not only more intense than the 3D movie's fidelity and sense of substitution, but also through the naked eye, leaving a heavy 3D glasses, so that the audience can really enjoy the comfort of each viewing experience. In addition, 6D holographic light field cinemas are backwards compatible, compatible with 2D, 3D film sources, and will not suffer from lack of content. Some experts indicated that the 6D holographic light field theater with its soft cloud will be a major guide for future cinema upgrades. Whether it is in content production or in presentation methods, it has great market potential.
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