I have to ask digital: Why is it so difficult to cancel mobile roaming charges?

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Tencent Digital (Ma Yuhui) has spent more than 20 years on the "fossil cost" mobile roaming charges will soon withdraw from the stage of history.

Following China Telecom, China Mobile announced recently that it expects to stop selling all long-distance roaming packages by the end of this year and gradually promote the national integrated tariff. Some analysts believe that the three major domestic operators will gradually cancel mobile roaming charges in 2017, and will implement a new "Long Market Man" integrated billing method.

In fact, the debate about whether to cancel mobile roaming charges has long been a commonplace. However, each time the “drama” staged was very similar, there were a lot of media reports, there were a lot of user discussions afterwards, and the three major operators also had corresponding actions, but there was no fundamental change. The last The outcome is basically gone.

Being so abused by mobile phone roaming for so many years, why is it so difficult to cancel it?

Mobile roaming charges are legacy issues

Mobile roaming charges can be seen as a "historical legacy problem." In the era of 2G networks, the mobile networks that were built can only serve users in a single area. If you want to go abroad for a trip or travel or something, you have to rely on the roaming function to make a mobile phone call.

A user roams from one place to another and needs authentication, access, billing, and settlement. The earlier development of the domestic mobile communication industry in the eastern and western regions was not balanced. To ensure that mobile communication companies in the western region could obtain sufficient revenue to support local higher costs and prevent mobile phones with relatively low tariffs in the eastern region, large-scale The western region has long been used elsewhere. In 1994, the former Ministry of Posts and Telecommunications issued the "Circular on Strengthening the Management of Mobile Phones and Adjusting Mobile Phone Tariffs", requiring mobile phones to charge an automatic roaming charge of 0.6 yuan per minute, which is also the origin of mobile roaming charges.

How to charge mobile roaming charges?

How to charge mobile roaming charges requires you to clarify under what circumstances you need to collect this fee. For example, if you have a mobile phone card in Beijing, if you call a friend in Shanghai to a friend in Shanghai, the operator will charge you a single long distance charge; if you hold this mobile phone card, Go to Shanghai on a business trip and call your friend in Shanghai. At this time, the operator charges you roaming charges. There is also a situation where long distance and roaming fees are charged. This is why you use this phone card in Shanghai to call a classmate far away in Urumqi.

The mobile roaming charges are based on government department documents. In 1994, the former Ministry of Posts and Telecommunications issued the "Circular on Strengthening the Management of Mobile Telephones and Adjusting Mobile Phone Tariffs", which stipulates that the automatic roaming charges levied by telecom operators should be set at 0.6 yuan per minute. Then in 2008, the Ministry of Industry and Information Technology issued the "Notice on Reducing the Upper Limit Standard of Domestic Roaming Call Charges for Mobile Phones." It fixed the roaming fee limit of 0.6 yuan per minute for roaming charges stipulated by the former Ministry of Posts and Telecommunications, and it has been implemented so far.

In addition, the three major operators will adjust the roaming charges of mobile phones according to the actual conditions of the group companies, provincial companies, and municipal companies, and launch corresponding preferential items. For example, China Mobile has launched a "busy hour" and "free time" peak load to collect mobile roaming charges. From 8 am to 9:00 pm, it is busy. From 9:00 pm to 8:00 am, it is “free time”. When busy, the cost of roaming calls is higher than “free time”.

Where is it difficult to cancel mobile roaming charges?

Although the State Council has repeatedly urged operators to “speed up and reduce fees,” and operators have also launched a number of preferential packages to reduce users’ roaming costs. However, operators are still reluctant to cancel roaming fees completely. Little tail?

This is mainly due to the operator's network system and different management systems. Domestic telecommunication operators, the networking mode is planned according to administrative regions, including group companies, provincial companies, and municipal companies.

In addition, the management system of domestic operators is also unique. Different prefecture-level city branch companies of the same operator are also operating independently, and network construction is also done by themselves. Therefore, the communication networks owned by different cities and territories are actually different.

Just like Beijing Mobile and Shanghai Mobile, although they belong to China Mobile on a large scale, they are actually two separate operators. If we look at this logic, China is not a big three operators, but is a city-level operator with several hundred, and the settlement of costs is also relatively independent.

Because of the actual situation in each province and city, each province and city will introduce a bill package that suits their local area according to the local conditions, and these packages must be used only in this city or province to have the maximum discount. If there is no limit on roaming charges, then you can use one card to play casually in other provinces and cities. This will cause an impact on operators in those provinces and cities. If these operators can't inherit external impacts, they will affect the local call policy. Some of the more favorable packages for local calls may be cancelled, thereby affecting users in the region.

Cross-region roaming will inevitably have additional costs, and it will certainly generate roaming charges. If a roaming fee is immediately cancelled without reliance, it will involve various interests and disputes between operators and consumers and operators in different provinces and cities. At the China Mobile Interim Results Announcement held on August 11, Li Yue, CEO of China Mobile, also stated that since voice services still accounted for 37% of total revenue, cancellation of long-distance roaming charges had risks for China Mobile. Use two years to eliminate the risk.

However, only from a technical point of view, the cost of domestic roaming charges is now “almost zero”, and domestic roaming is only a problem of database abstraction for each branch company, and it will not result in much technical cost.

Change the way to bypass

Since this historical issue is not resolved at once, it may be worthwhile to change trains of thought to bypass.

We have seen that many provincial and municipal telecom operators are adapting to the situation and trying to make changes and breakthroughs. Shaanxi Telecom recently introduced regulations to cancel long-distance and roaming charges for users of 4G packages, and no longer charge for calls that exceed the package.

With the cost of calls as part of the revenue will be smaller and smaller, operators need to expand the value-added services of the Internet. China Mobile’s interim results announcement shows that the contribution of operating revenue to revenue for the first time in the first half of this year exceeds that of traditional businesses and has become the company’s largest source of income. China Telecom will also take the lead in implementing full-flow accounting, which means that telephones and SMS will be converted into traffic for unified billing.

From the consumer point of view, in fact, mobile phone roaming charges are not so "distressed" as before. In the 4G era, with the rise of WeChat voice, QQ phones, etc., more and more people use the Internet to implement voice calls (VoIP), and the direct use of mobile phones for voice communication is also gradually decreasing.

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