[High-tech LED News] Chinese home appliance company Hisense was affected by the continuous pressure of market competition and continuous adjustment of product structure. The net profit in the first quarter of this year was basically the same as that of the previous quarter. The proportion of LED TV in the first quarter steadily climbed to 45%, 3D TV Shipments also increased rapidly. It is estimated that the overall market size of LED TV in the second quarter will reach 40%, Internet TV will reach 30%, 3D products will reach 10%, and by the end of the year, 3D products can reach 30%, LED TV part will be expected to break through 70%.
Hisense said that domestic demand and exports were not prosperous in the first quarter. At the same time, the import price of the brand led to a decline in the gross profit of LED TV. The decline of single products was more obvious. The 3D business changed, the category increased, and the market sales were lower than expected, resulting in a decline in overall gross profit margin.
In recent years, the sales of Hisense TV products have become more and more plagued by electronic products, the speed of product upgrading has been accelerating, and the speed of upgrading of fixed assets such as product lines and equipment is also accelerating. Hisense plans to change some fixed assets in the near future. After the depreciation period, the depreciation rate of the same fixed assets of the company will be at a lower level in the industry, in line with the development trend of the industry, which will put pressure on the company's performance release in the short term, but it will play a long-term role in strengthening the leading position of the industry.
Hisense said that domestic demand and exports were not prosperous in the first quarter. At the same time, the import price of the brand led to a decline in the gross profit of LED TV. The decline of single products was more obvious. The 3D business changed, the category increased, and the market sales were lower than expected, resulting in a decline in overall gross profit margin.
In recent years, the sales of Hisense TV products have become more and more plagued by electronic products, the speed of product upgrading has been accelerating, and the speed of upgrading of fixed assets such as product lines and equipment is also accelerating. Hisense plans to change some fixed assets in the near future. After the depreciation period, the depreciation rate of the same fixed assets of the company will be at a lower level in the industry, in line with the development trend of the industry, which will put pressure on the company's performance release in the short term, but it will play a long-term role in strengthening the leading position of the industry.
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