LG and Bang & Olufsen have already collaborated on the audio module of the flagship mobile phone G5, and now the cooperation of the two companies will enter a new stage. B&O announced that they will carry out "strategic technology cooperation" with LG to develop new television products.
B&O said that they hope to combine the design they are proud of with LG's OLED experience. The first products of the two parties are expected to be released in 2017. The company’s president, Tue Mantoni, said in a press release that cooperation with LG will address their “major challenges in scale and complexityâ€.
Although bilateral cooperation can indeed bring potential benefits, it can also be problematic. B&O has not been profitable in the past three years and is currently looking for acquirers. There are still some uncertainties in OLED technology that LG is good at. Due to difficulties in production, both Sony and Samsung competitors have gradually slowed down the development of OLED TVs, and LG spent $8.7 billion last year to build a new OLED factory. The use of OLED panels will allow B&O's TVs to achieve a significant increase in picture quality, and LG's production experience can be further reduced (although B&O's consistently high prices may not change). At least the stock market is optimistic about this. After the announcement, B&O's stock price rose 10%.
OLED TV - this is the TV of the future
B&O said that they hope to combine the design they are proud of with LG's OLED experience. The first products of the two parties are expected to be released in 2017. The company’s president, Tue Mantoni, said in a press release that cooperation with LG will address their “major challenges in scale and complexityâ€.
Although bilateral cooperation can indeed bring potential benefits, it can also be problematic. B&O has not been profitable in the past three years and is currently looking for acquirers. There are still some uncertainties in OLED technology that LG is good at. Due to difficulties in production, both Sony and Samsung competitors have gradually slowed down the development of OLED TVs, and LG spent $8.7 billion last year to build a new OLED factory. The use of OLED panels will allow B&O's TVs to achieve a significant increase in picture quality, and LG's production experience can be further reduced (although B&O's consistently high prices may not change). At least the stock market is optimistic about this. After the announcement, B&O's stock price rose 10%.
OLED TV - this is the TV of the future
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