In recent years, Apple has begun to slowly shift its focus to home video entertainment. Recently, there is news that Apple will join forces with the famous record company Cash Money Records to shoot documentaries to strengthen the layout of television content.
It is reported that Apple will invest in a documentary film produced by Cash Money. To this end, Cash Money co-founder Bryan Williams released a photo of him with Larry Jackson, Apple's original content director.
Currently, Cash Money's artists include Lear Wayne, Nikki Mina, Drake and others. Among them, Drake and Apple signed an exclusive agreement.
In order to promote television content, Apple has signed with movie actor Gwyneth Paltrow, blogger Gary Vinachak, and music producer will.i.am, who will be the reality show "Applying Planet". The judges.
It is understood that "Application Planet" is about how application developers strive to win venture investment.
At present, there are many rumors about Apple's participation in TV content production. Before Apple had to produce its own TV drama information, it was later negated by Apple executives. However, judging from the current form, it is not impossible for Apple to vote for TV dramas in the future. Things.