Throughout the traditional Internet era, if we use a word to summarize and summarize, the word "connection" is no more appropriate. In the traditional Internet era, three kinds of connections were established: first, the connection between people and information; second, people and The connection of people; third, the connection between people and goods. The first connection has made Internet giants such as Google and Baidu; the connection between people and people has made Internet companies such as Facebook and Tencent, the connection between people and goods, and made giants such as Amazon, Alibaba and Jingdong. In this sense, the most typical feature of the traditional Internet is connectivity.
In the past 3-4 years, we can see that the Internet has changed a lot, and interactive devices have extended from PCs and smartphones to a wider range of smart devices. The rapid development of smart devices is changing the way humans and devices interact. It is not difficult to see that both the development and popularization of smart devices and the rapid acceptance of users have prompted a huge change in the way people interact with devices. We have entered the “interaction eraâ€.
What is happening
So, in the era of interaction, how do people and devices interact through dialogues in natural language? First of all, the characteristics of dialogue interaction, I think there are four main points:
1. The interaction between humans and smart devices must be natural language. Because natural language is the most natural way for people, it is also the lowest way.
2. The dialogue between people and devices should be two-way.
3. The dialogue interaction between people and equipment is multiple rounds. In order to complete a task, such as booking a ticket, there will be multiple rounds of interaction.
4. Contextual understanding. This is the biggest difference between conversational interaction and traditional search engines. Traditional search is a keyword, and there is no relationship between the keywords before and after. Dialogue interaction actually takes into account the context and understands what this sentence means in the current context.
What is an essential change from connection to conversation interaction? For example, Taobao homepage, aside from the content, is essentially a link and button. For the user, whether he clicks on the link or the button, his behavior is completely defined and completely determined by the product manager, so it is a controlled, limited behavior, which does not guarantee good. user experience.
And the dialogue interaction, the user can say anything, astronomy, geography, all-encompassing. I think the essential change behind this is to change from "certainty" to "uncertainty." In fact, whether it is algorithm or interactive design, basically try to improve the certainty of language understanding or reduce the uncertainty of interaction design.
Alibaba's progress and practice in the direction of intelligent dialogue interaction
The following describes the progress and practice of Alibaba in the direction of intelligent dialogue interaction. First look at the overview of dialogue interaction logic, the traditional dialogue interaction will probably be divided into the following modules, from the cloud recognition to the language into text, language understanding is to convert the user's words into a structured representation, dialogue management is based on Those results to decide what kind of cooperation to take. In the language setting, this block is based on acTIon to generate a sentence, read it out in a more natural way.
I think that the main difference between human-computer interaction and traditional human-computer interaction is data and services. With the development of the Internet, data and services are becoming more and more abundant. What is the purpose of human-computer interaction? In the final analysis, I still want to get information about the Internet and a variety of services.
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